#Hong Kong #Now United #Ariel Tsang #HKJC

A New Era for Hong Kong's Talent

The Hong Kong Jockey Club (HKJC) has made a significant stride in promoting local talent by unveiling Ariel Tsang as the first-ever member from Hong Kong to join the global pop group, Now United. This exciting announcement was made during a media event at Tai Kwun, where Tsang showcased her debut performance with the group, marking a historic moment for the local music scene.

A Strategic Partnership with XIX Entertainment

This initiative is a result of a strategic partnership between the HKJC and XIX Entertainment, an influential international brand known for nurturing talents worldwide. The collaboration aims to provide young local artists with unique opportunities to shine on a global stage. The search for Tsang involved rigorous auditions, Hollywood-level training, and intensive boot camps, ensuring only the most talented individuals would represent Hong Kong in this esteemed group.

Introducing Ariel Tsang

Ariel Tsang, a talented singer, rapper, and dancer hailing from Hong Kong, brings a wealth of stage experience to Now United. Her multilingual skills in Cantonese, English, and Mandarin position her as a dynamic bridge between local culture and a global audience. Tsang's youthful energy and musical prowess make her an ideal representative for Hong Kong's emerging talent.

Strengthening Hong Kong's Global Presence

Dennis Hau, Executive Director of Customer Strategy, Insights and Innovation at HKJC, emphasized the club's ambition to evolve into a global sports entertainment brand. This partnership aims to deliver world-class racing and entertainment experiences, enhancing tourism and showcasing the vibrant culture of Hong Kong. With the inclusion of Now United, the HKJC hopes to inspire local youth to pursue their dreams and develop their talents further.

A Star-Studded Support

The event witnessed the presence of celebrated Asian superstar Aaron Kwok, serving as HKJC's Rising Stars Ambassador. Kwok underscored the importance of nurturing young talent in Hong Kong and expressed his support for initiatives that allow them to pursue their passions on a broader platform. His involvement signifies a commitment to uplifting the local arts community and showcasing its potential.

A Vision for the Future

Internationally acclaimed entertainment producer and XIX founder Simon Fuller commended the HKJC's innovative approach to combining sports and entertainment. He described Now United as the perfect embodiment of Hong Kong's dynamic spirit and affirmed his aspiration for the group to spread positivity and resilience worldwide.

Training and Development Opportunities

In addition to their performance commitments, the collaboration includes specialized masterclass workshops conducted by industry experts at the XIX Entertainment Academy of Pop. Participants will gain insights from world-class professionals in dance, choreography, and vocal training, preparing them for future endeavors in the entertainment industry.

Highlights Ahead

As the newly formed member of Now United, Tsang will participate in creating engaging content for a reality series and music videos, further promoting Hong Kong's rich cultural background and the magic of horse racing to their international fanbase. The group is slated to go on a world tour this November, with stops in Portugal and Brazil, before returning to Hong Kong in December for live performances during the LONGINES Hong Kong International Races.

To follow Tsang's journey and the HKJC’s ongoing initiatives in promoting entertainment, fans can visit @hkjcentertainment on Instagram for updates and behind-the-scenes footage of their activities.

This momentous occasion not only elevates Ariel Tsang's career but also highlights the HKJC's commitment and vision for the future of Hong Kong's youth in the global entertainment arena.