3stepIT's Groundbreaking Expansion into North America: A New Era for Circular Technology Services
3stepIT Announces Expansion into North America
3stepIT, a Nordic leader in circular technology services, has officially declared its entry into the North American market as of February 6, 2025. This strategic move signifies a major milestone for the organization, which currently oversees over 4 million IT devices globally. With a solid foundation established in Europe, this expansion not only marks a broader geographical reach but also underscores the company's commitment to implementing efficient and sustainable IT lifecycle services across the globe.
Expanding Horizons
Headquartered in Texas, 3stepIT plans to create dedicated sales hubs across several states, including launching a refurbishment center by the end of 2025. This venture will allow them to provide a service delivery model akin to their successful operations in Europe, thereby streamlining processes for North American clients. The expansion perfectly complements 3stepIT's existing partnership with BNP Paribas, a notable contributor to its European success, as the two companies collaborate to manage IT assets responsibly.
Focus on Data Centers
In addition to enhancing its geographical coverage, 3stepIT is placing significant emphasis on data center lifecycle services. The company is onboarding a skilled team of experts specifically aimed at developing this division, which will further diversify its service portfolio past corporate technology and IT devices. According to CEO Jakob Lagander, addressing the impact of technology on the environment while maintaining operational efficiency is crucial at this juncture. This integration aligns with the company’s mission of sustainability in the tech sector, offering holistic lifecycle services
A Response to Growing Demands
Jonas Rosqvist, the Global Chief Expansion Officer, noted that as AI and advanced computing continue to transform the landscape of various industries, the need for efficient, scalable, and sustainable IT infrastructure is more critical than ever. 3stepIT views this as an opportunity to deliver tailored solutions that cater to regional businesses navigating these changes.
Conclusion
3stepIT’s North American expansion is more than just a geographical move; it represents a commitment to sustainability, efficiency, and innovation in technology services. With dedicated efforts poised to reshape the tech landscape, companies in North America can look forward to a new range of comprehensive lifecycle services that promise to meet their evolving needs. As Jakob Lagander points out, this is a significant leap towards helping customers not only adapt but thrive in a rapidly changing technological environment.