#United States #Miami #Hankook Tire #Formula E #GEN3 Evo iON

Hankook Tire Shines at the 2025 Miami E-Prix

On April 12, 2025, Hankook Tire & Technology, a top global tire manufacturer and an official partner of the ABB FIA Formula E World Championship, celebrated the exhilarating conclusion of the 2025 Miami E-Prix at the Homestead-Miami Speedway, marking the fifth round of the competitive Season 11. The event highlighted the impressive performance of the GEN3 Evo iON Race tire, specially designed for electric racing, as it tackled the challenging course conditions that ranged from rapid straights to intricate corners.

The race saw all 22 drivers exhibiting exceptional skills and competitive spirit, engaging in intense wheel-to-wheel battles throughout the event. The GEN3 Evo iON Race tire proved to be a crucial element in race strategy, delivering unwavering grip, stability, and agile handling that elevated the competition to new heights.

Pascal Wehrlein, of TAG Heuer Porsche, emerged victorious in this thrilling race, showcasing his driving prowess with a commanding 26-point lead over his nearest rival. Following him, Lucas di Grassi from Lola Yamaha ABT clinched second place, while António Félix da Costa, also from TAG Heuer Porsche, completed the podium after a fiercely contested race. The atmosphere was electric, with fans on the edge of their seats as they witnessed the evolution of motorsport.

Currently, as the team championship standings unfold, TAG Heuer Porsche leads the pack with 79 points, while Nissan and NEOM McLaren closely follow with 67 points. The competition among the teams intensifies as each race reveals more about their strategies and capabilities.

In addition to the thrilling on-track action, Hankook Tire further engaged with local motorsport enthusiasts through innovative activations, such as the 'Hankook X FE Tube Shop' pop-up store, which ran from April 9 to 11 on Miami Beach. This event attracted families and beachgoers, allowing them to participate in activities like tire-shaped float rentals and a tire-flipping challenge, which significantly raised awareness of the Hankook brand in the community. The pop-up store successfully fostered connection and excitement among local racing fans, showcasing Hankook as a global brand with a commitment to enhancing motorsport culture.

Moreover, the 'Fan Village' experience for Formula E spectators allowed fans to explore Hankook’s comprehensive iON product lineup, the first dedicated electric vehicle tire range. The exhibition provided an immersive look at the innovative technology behind the GEN3 Evo iON Race tire, allowing fans to witness first-hand the synergistic relationship between Hankook’s tire technology and the electric cars racing in this thrilling championship.

As the racing world looks ahead, anticipation builds for the upcoming 2025 Monaco E-Prix, scheduled for May 3-4 at the iconic Circuit de Monaco. Renowned for its steep hills and sharp corners, this historic course has been a staple in the racing calendar since its inception in 1929. It promises to be yet another exciting installment in this season's Formula E narrative.

In conclusion, the 2025 Miami E-Prix not only highlighted the exceptional capabilities of Hankook's GEN3 Evo iON Race tire under pressure but also underscored the brand’s dedication to making motorsport more accessible and engaging for fans worldwide. Hankook Tire remains committed to advancing electric racing and enhancing the overall experience for spectators and participants alike.