Propelled Brands Appoints Vera G. Peterson as New COO to Enhance Franchise Growth

Propelled Brands Introduces New Chief Operating Officer Position with Vera G. Peterson

In an exciting development for the franchise industry, Propelled Brands®, a leading multi-brand franchisor, has announced the establishment of a new Chief Operating Officer (COO) role. This strategic decision aims to enhance operational performance and accelerate growth across its franchise network. Vera G. Peterson, a seasoned executive with extensive experience in multi-brand franchise operations, has been appointed to fill this pivotal role.

Peterson arrives at Propelled Brands with a proven history of transformative leadership, having successfully scaled businesses and driven sales growth within franchise environments. Her previous roles at notable companies such as Neighborly, Molly Maid USA, and Miracle-Ear Inc. have equipped her with a wealth of knowledge in optimizing operations and fostering strong relationships with franchise partners. Peterson emphasizes a data-driven approach to decision-making, which she believes is essential for achieving targeted growth and maximizing profitability.

Catherine Monson, CEO of Propelled Brands, spearheaded the creation of the COO position to better support franchisee success and enhance overall revenue streams. In her new capacity, Peterson will work closely with the presidents of individual brands under the Propelled umbrella—namely FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®. She will be responsible for guiding brand strategy and ensuring that operational objectives align with the overarching goals for franchisees.

"Vera will be an integral member of our executive leadership team, and her insights will be invaluable as we refine our operational strategies," Monson stated. "Her track record of leading multi-brand initiatives and her focus on profitability in private equity-backed environments make her the perfect fit for this role as we seek to innovate and expand our franchise offerings."

As Propelled Brands continues to grow, Peterson's strategic initiatives will also focus on identifying and cultivating the next generation of brand presidents within the organization. Her goal is to streamline operations and enhance service delivery so that franchisees receive the support they need to thrive in competitive markets.

"I'm thrilled to join Propelled Brands and look forward to working alongside Catherine Monson and the entire executive team to drive innovation and deliver exceptional value to our franchisees, ensuring their continued growth and satisfaction," Peterson remarked upon her appointment. Her enthusiasm for the company culture, centered on franchisee profitability, underscores her commitment to fostering an environment where franchisees can succeed.

Founded in 2021, Propelled Brands began with FASTSIGNS International Inc. as its flagship brand, followed shortly by acquisitions including My Salon Suite and Camp Bow Wow. As a multi-brand platform dedicated to accelerating the success of service-oriented businesses, Propelled Brands is known for its robust franchise business models tailored to enhance profitability and streamline operational practices.

With its sights set on future growth, Propelled Brands remains dedicated to partnering with other franchise concepts while holding true to its core values of franchisee satisfaction and development. The addition of Vera G. Peterson as COO marks a significant step toward elevating the company's operational strategies and franchisee support, positioning Propelled Brands as a frontrunner in the evolving franchise landscape.

For further details about Propelled Brands or opportunities for engagement, potential partners are encouraged to visit propelledbrands.com or contact Mark Jameson directly at [email protected].