TCL CSOT Unveils Breakthrough Display Technologies and Innovations at CES 2026

In an exciting presentation at CES 2026, TCL China Star Optoelectronics Technology (TCL CSOT) showcased a remarkable array of innovative display technologies, illustrating its commitment to building a limitless future in visual experiences. Under the guidance of its APEX philosophy—focused on improving user experience, eye health, eco-friendliness, and fostering imaginative potential—TCL CSOT has set new standards in the display industry.

Innovating for Tomorrow

During the event, Jun Zhao, Senior Vice President of TCL Technology and CEO of TCL CSOT, emphasized that the company stands at a pivotal moment where display technology must evolve beyond traditional metrics to meet the demands for smarter, healthier, and more responsible viewing experiences. This vision is being realized through the integration of artificial intelligence in various aspects of display technology.

Highlighting products across several categories, TCL CSOT introduced the world's first sliding and multi-curved IJP OLED automotive display, which measures 28 inches. This innovative display features a unique sliding mechanism that expands the screen size from 16 inches, showcasing a perfect blend of futuristic aesthetics with reliability. Additionally, their HVA Ultra Infinity View TV Display, renowned for its 98-inch size and advanced RGB backlight control with 18,000 zones, promises to redefine the home cinema experience with vivid, layered images.

Eye Care at the Forefront

Recognizing the importance of eye health in modern media consumption, TCL CSOT is integrating advanced optical technologies to create displays that reduce eye strain. One such innovation is the world’s first natural-light-certified OLED mobile display, which utilizes circular polarizer technology to minimize glare and ensure visual clarity even in bright conditions. Alongside this, the world's first natural light switchable monitor display has been developed, certified for daylight similarity, replicating natural light to alleviate visual fatigue.

Sustainability and Eco-Friendliness

TCL CSOT is also committed to reducing environmental impacts through their innovative designs. Their new PFAS-free notebook display aims to eliminate harmful chemicals from components, opting instead for safer alternatives. The efforts extend to their partitioned frequency division OLED tablet display, which intelligently adapts its refresh rates, significantly reducing power consumption, further promoting sustainability in display technology.

Pioneering the Future with 'X-Unlimited Imaginative Potential'

With a focus on future devices, TCL CSOT is laying the foundation for immersive technologies. Their 2.56-inch RGB G-OLED display boasts an impressive 1512 PPI, ensuring unparalleled performance essential for virtual and augmented reality devices. In addition, their 0.28-inch single-chip full-color micro LED display offers retina-grade visuals, setting new benchmarks for usability in next-gen AR and VR devices.

The company’s intent to lead in innovation is evident in its strategy of “AI for Display” and “Displays for AI.” With the introduction of X-Intelligence 3.0—an industry-first AI model designed specifically for display technology—TCL CSOT aims to significantly enhance product analysis and materials development, thus enhancing user experience across various devices such as smartphones, tablets, and PCs.

Committing to a Vision

TCL CSOT is clearly positioning itself as a frontrunner in next-generation display technology. By harmonizing high-tech engineering with a focus on user-centric design, they are collaborating with global partners to bring a visionary future of displays into reality. This commitment to improving those experiences through progressive technology will undoubtedly change how consumers interact with their media.

For ongoing updates, enthusiasts can follow TCL CSOT's LinkedIn page to stay initiated about future developments and innovations in the world of display technology.