#Japan #Tokyo #Tin Gold #NS by NOUSAKU #Kei Takemura

Unveiling the Third Collection: Playing Cards by NS by NOUSAKU

This July 8, 2026, NS by NOUSAKU, renowned for its unique jewelry crafted from tin, will launch its third collection titled Playing Cards. This innovative line features an exciting collaboration with contemporary artist Kei Takemura, known for her intricate embroidery work on photographs and drawings. Together, they explore the fusion of tin and embroidery, resulting in customizable jewelry pieces that speak to individuality and creativity.

The Collection: Playing Cards

The Playing Cards collection draws inspiration from the iconic motifs and designs found in card games, including numbers, suits, and face cards. This allows wearers the freedom to mix and match charms, resulting in an endless array of personalized styles. The collection includes various base pieces such as necklaces, bracelets, earrings, and ear cuffs, complemented by over 40 different charm options, making every piece unique to its owner.

Material Innovation: Tin Gold

At the heart of NS by NOUSAKU's jewelry is the proprietary material known as Tin Gold. This unique blend of light and flexible tin with gold not only provides a luxurious feel but also ensures comfort when worn. The soft, smooth texture of tin allows it to adapt to the wearer's body temperature, enhancing the overall wearing experience. These pieces are designed to feel as good as they look, striking a balance between aesthetic appeal and practicality.

A Story of Individuality

The Playing Cards collection invites wearers to choose and combine charms as if they were collecting cards, intertwining stories through their selections. The smooth texture of tin harmonizes beautifully with the soft expressions of embroidery, reflecting both a playful spirit and personal flair. Each charm and base part is designed to resonate with the uniqueness of the individual, transforming jewelry into a vessel of self-expression.

Product Details and Pricing

The Playing Cards collection offers various pricing points:

• - Base Parts:

- Hook Earring, Single: ¥2,750
- Chain Necklace: ¥28,600
- Chain Bracelet: ¥16,500

• - Playing Cards Charms:

- Heart Queen: ¥14,850
- Number Charm 2: ¥11,000
- Suit Openwork Charm Clover: ¥12,100

These are just a few examples, as prices vary based on the choice of charms and base components.

Launch Events and Availability

The Playing Cards collection will be available for purchase on July 8, 2026, via the official NS by NOUSAKU online shop, along with a pop-up store at Matsuya Ginza from July 8 to July 14, 2026. This temporary retail location is situated at 3-6-1 Ginza, Chuo-ku, Tokyo, where shoppers can experience the collection firsthand.

Following the pop-up, the collection will also be available at the NOUSAKU / NS by NOUSAKU flagship store in Tokyo Midtown, starting on July 15, 2026. Located at 9-7-4 Akasaka, Minato-ku, Tokyo, this store will also showcase fifth Avenue’s finest along with exquisite tin jewelry creations.

About the Designer: Kei Takemura

Kei Takemura, an acclaimed contemporary artist, is known for her themes exploring memory, time, and human connections through embroidery. With extensive training from the Tokyo University of the Arts and Berlin University of the Arts, her previous works include Takemura Kei in Berlin and Prosaic Verse, alongside participation in prestigious exhibitions like the 15th Sydney Biennale and the Yokohama Triennale 2020.

Brand Philosophy

NS by NOUSAKU is dedicated to pushing the boundaries of jewelry design while celebrating the natural qualities of tin. The brand's philosophy centers on creating beautiful pieces that adapt to life's changes, characterized by elegant curves and minimalist designs. Each item promises not only to stand out but also to fit seamlessly into one's daily life, moving away from traditional jewelry norms.

Explore NS by NOUSAKU and discover the artistry behind customizing your own jewelry experience!

Find them on Instagram: @ns_by_nousaku

For more details about the brand, visit the official website.