Comarch Receives Recognition in The Forrester Wave Loyalty Platforms Report
Comarch's Recognition in The Forrester Wave
In an impressive acknowledgment of its capabilities, Comarch, the global IT solutions provider, has earned a significant distinction in the Forrester Wave™: Loyalty Platforms report for Q4 2025. This independent analysis, produced by John Pedini, ranks the key players in the loyalty platforms industry and aims to assist professionals in selecting the right providers to meet their needs.
Overview of the Report
The report assesses various companies offering loyalty solutions, highlighting Comarch's strategic vision tailored for international enterprises, particularly those operating multiple brands needing insights into specific industries. According to the Forrester report, "Comarch's offering is particularly well-suited for international businesses in sectors like airlines, fuel retail, and financial services."
The Role of Technology
A focal point of Comarch's strategy is the view that technology used in loyalty programs acts as a catalyst for enhancing Customer Experience (CX) and marketing technology. The company emphasizes automation, artificial intelligence (AI), and the modularity of its solutions. This focus enables organizations to adapt more rapidly to the evolving demands of their customers, ensuring a competitive edge in today’s fast-paced market.
Building Community and Engagement
Comarch achieved the highest possible score in the Community engagement category of the report. As noted by the author, “Comarch is highly active in live events and has successfully established a large online community where users exchange best practices and engage in discussions.” This commitment to fostering community engagement is a testament to Comarch's innovative approach to loyalty programs.
A Vision for the Future
Sami Nachawati, Consulting Director at Comarch, stated, “Receiving this recognition in the Forrester Wave report is proof of our continuous quest for the highest technical standards and our ability to adapt strategies to the evolving needs of businesses worldwide.” He emphasized that the focus on AI and the ease of configuration within their platform provides clients with greater agility, allowing them to better cater to user needs.
Access to the Report
The complete Forrester Wave™ Loyalty Platforms report for Q4 2025, along with a detailed evaluation of Comarch, can be accessed through this link: Forrester Wave Report. It is important to note that Forrester's research does not contain promotional content for any businesses, products, brands, or services, and the evaluations provided are meant to guide decision-making without endorsement.
About Comarch
Founded in 1993 in Kraków, Comarch has grown to become one of the largest IT companies in Europe. The firm develops projects for major Polish and international brands across key sectors of the economy. Their clientele includes renowned brands such as Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, and many more in over 100 countries across six continents.
Contact Information
For further inquiries, you can reach out via email at [email protected]
Topics Business Technology）
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