Third Time’s a Charm: 'Yanoki' Sushi Counter Takes on Makuake
In the heart of Azabu-Juban, Tokyo, a small yet remarkable sushi restaurant, ‘Sushi Rakuza Yanoki,’ operated by DELIX Co., Ltd. and GRAID Group, is set to launch its third project on the popular crowdfunding platform Makuake on April 11, 2026. This initiative marks the restaurant's commitment to innovation as it celebrates its upcoming rebranding and grand reopening.
Having successfully raised a total of 4,554,000 yen from 107 supporters in its previous two campaigns, achieving remarkable funding rates of 726% and 791%, Yanoki has captured the attention and support of sushi lovers and enthusiasts alike. The upcoming project not only signifies a milestone for the restaurant but also promises exciting new offerings tailored to its loyal patrons.
As part of this latest initiative, Yanoki will introduce special membership options in anticipation of the restaurant’s name change from ‘Sushi Rakuza Yanoki’ to ‘Azabu-Juban Sushi Yanoki’ on May 10, 2026. The project aims to provide exclusive experiences including an early-bird aged sushi omakase course with unlimited drinks starting at 23,000 yen, a rare sake pairing plan, and even an 8-person private dining experience priced at 188,000 yen. These offerings are designed to reward early supporters with unique culinary experiences.
Past Successes and Unmatched Commitment
Since its inception in May 2023, Yanoki has continually garnered positive feedback in a highly competitive sushi market, sustaining a remarkable re-patronization rate from both locals and international guests, including a 60% repeat visitor rate from abroad. Despite its seating capacity of just eight, the restaurant effectively weaved its way into the culinary fabric of the area, demonstrating both quality and customer satisfaction.
With a strategic focus on utilizing top-notch ingredients, including tuna and uni sourced through exclusive introductions, Yanoki sets itself apart with its signature aging techniques and unique methods, ensuring that every visit transcends a conventional sushi experience. Kenji Ito, the head chef, reflects on the journey: “In the first year, uncertainty loomed over us. By the second year, confidence began to take shape. Now, as we approach year four, the restaurant's identity is firmly established.”
The upcoming changes are not just about aesthetics but also a strategic repositioning to encompass a more sophisticated atmosphere that matches its evolving brand identity. Plans include a complete interior makeover, enhancing the dining ambience to reflect the quality of the culinary offerings.
Exciting Future Ahead
With 64 individuals already registered to receive notifications about the project on Makuake before its launch, high expectations of early engagement and support are anticipated. During prior project launches, Yanoki consistently ranked among the top fundraising initiatives on Makuake within the first days, sparking considerable excitement in the community.
The renovated space and refreshed branding are poised to elevate customer experiences further, making it an exciting chapter for Yanoki as they set forth to blend tradition with modern culinary artistry. The upcoming campaign not only symbolizes growth but reinforces the restaurant’s commitment to its patrons, ensuring every detail resonates with their shared sushi passion that connects everyone who comes through its doors.
Key Information
- - Current Name: Sushi Rakuza Yanoki
- - New Name: Azabu-Juban Sushi Yanoki (Effective May 10)
- - Location: 1-5-6 Azabu-Juban, Minato City, Tokyo 106-0045
- - Access: Approximately 3-min walk from Azabu-Juban Station (Tokyo Metro Namboku Line, Toei Oedo Line)
- - Capacity: 8 seats (counter only, two seating times)
- - Average Spend: Approximately 26,000 yen (course + drinks)
- - Hours: 1st seating 18:00 / 2nd seating 20:45
- - Closed: Sundays and irregular holidays
- - Reservation: TableCheck
- - Official Website: sushi-8.com
As the countdown to the new launch begins, Yanoki invites sushi aficionados to join them in this exciting journey of culinary excellence.