#United States #Albuquerque #Buy Now Pay Later #equipifi #Sunward Federal

Sunward Federal Credit Union Launches Buy Now, Pay Later Feature

In a significant move aimed at enhancing financial services for its members, Sunward Federal Credit Union has introduced a Buy Now, Pay Later (BNPL) feature, marking it as the first credit union in New Mexico to do so. This innovative program, announced on June 4, 2025, is designed to align with the evolving purchasing preferences of members, providing them with greater control over their financial decisions.

Understanding Buy Now, Pay Later

BNPL allows customers to make purchases and pay for them over time, often without incurring interest if paid back within a designated timeframe. This method has gained immense popularity in recent years as consumers increasingly seek flexible payment solutions. For Sunward's members, this feature is accessible via existing debit cards and checking accounts, seamlessly integrated into their online banking experience.

The introduction of BNPL is part of Sunward's commitment to adapting to the financial needs of its members. According to Alex de la Cruz, Executive Vice President at Sunward, this feature has been designed to meet members where they are and enhance their banking experiences. He highlights that the BNPL service is not just about facilitating transactions but about personalizing financial options that align with how members live and manage their finances.

Partnership with equipifi

To bring this feature to life, Sunward has partnered with equipifi, a leading BNPL platform specifically tailored for financial institutions. This collaboration enables Sunward to offer a BNPL experience that is user-friendly, with all offers being pre-qualified based on each member’s financial circumstances. This ensures that members can make informed decisions and manage their budgets effectively.

Bryce Deeney, CEO and co-founder of equipifi, emphasized the essential role BNPL plays in helping consumers stretch their budgets and navigate long-term financial goals. He remarked that credit unions like Sunward are quick to address the needs of their members by offering flexible payment options, demonstrating a commitment to improving the overall banking experience.

A Rich History and Growing Impact

Founded in 1948 by employees of Sandia National Laboratories, Sunward Federal Credit Union has grown to become one of New Mexico’s largest credit unions. Serving over 165,000 members with more than $4.2 billion in assets, it operates 16 branches throughout New Mexico, Colorado, and California. The credit union has consistently focused on providing exceptional financial services, which was recognized when it was named Albuquerque's Best Bank in 2024 by the Albuquerque Journal's Readers' Choice Awards.

With the launch of the BNPL feature, Sunward continues a legacy of innovation and members-focused services. This initiative not only enhances its current offerings but also sets a precedent in the credit union industry, particularly for those looking to offer modern financial solutions.

Conclusion

The introduction of the Buy Now, Pay Later feature by Sunward Federal Credit Union marks a pivotal step in bridging traditional banking with modern consumer needs. By leveraging technology and strategic partnerships, Sunward demonstrates its commitment to empowering its members with choices, flexibility, and a more engaging banking experience. As the financial landscape evolves, initiatives like these position Sunward as a forward-thinking leader among credit unions, paving the way for a community-focused financial future.