#Japan #Minato #YOUR MEAL #EXIT COFFEE #YOUR COFFEE

YOUR MEAL Unveils New Protein Coffee Product

YOUR MEAL, headquartered in Minato, Tokyo, has recently launched an individually packaged protein coffee that promises to cater to the daily needs of health-conscious individuals. This innovative product will be available at 39 Loft locations nationwide and on the Loft online store.

A Fresh Take on Coffee

The new product is a significant shift from the previously offered EXIT COFFEE brand, which has now been refreshed and relaunched as YOUR COFFEE. This transition aligns the brand more closely with YOUR MEAL’s overarching lifestyle proposals, making it part of the YOUR brand family, alongside YOUR BREAD and YOUR MEAL. This strategic reset emphasizes the importance of a comprehensive approach to maintaining a healthy lifestyle by emphasizing nutrition in every meal, snack, and beverage.

The individually wrapped packets are designed for convenience, making it easier for consumers to integrate protein and dietary fiber into their coffee habits. Each package is a single-serving that can easily be transported and stored, suitable for home, office, or on-the-go consumption. This makes it an ideal choice for busy mornings, work breaks, or outings.

Transitioning from EXIT COFFEE to YOUR COFFEE

With the introduction of YOUR COFFEE, the option of protein coffee has undergone a brand evolution. This rebranding aims to reinforce the message of health and nutrition associated with YOUR MEAL’s products. By being labeled as part of the YOUR brand family, YOUR COFFEE not only combines the strengths of its predecessors but also presents a unified brand image that consumers can trust.

Product Highlights

• - Convenience: Each packet contains 10 grams of powder (7 grams of protein). Just add hot or cold water for an optimal beverage.
• - Nutritional Support: The new protein coffee is combined with inulin for dietary fiber, as well as collagen peptides and other beauty-enhancing components, promoting a well-rounded approach to health and beauty.
• - Diversity in Consumption: The product can be consumed without a shaker, making it easy for a varied demographic, from young professionals to seniors, to enjoy a nutritious beverage regardless of their busy lifestyles.

Retail Availability

Beginning from April 6, 2026, customers can find YOUR COFFEE in Loft’s 39 stores and select drugstores, with plans to expand its availability. Each box includes five packets, priced at 1,058 yen. Details regarding specifics and changes in availability may vary by location, thus shoppers are encouraged to check local stores.

Engaging Experiences with Consumers

In conjunction with this rebranding effort, YOUR MEAL will also host a pop-up event featuring Protein Hiroko, an advocate for a healthy lifestyle who promotes protein consumption without strict exercise regimens. The pop-up will take place at Hankyu Umeda main store from May 7-11, 2026, focusing on the themes of protein, fermentation, and plant-based diets.

Support for a Healthy Lifestyle

YOUR COFFEE stands as a hallmark of the brand’s mission to make protein more accessible and enjoyable in everyday life. Since its launch in November 2023, it has already garnered acclaim, achieving the 1st position in the health food and supplements category on Qoo10 as of July 2025. Its subsequent success followed with a gold medal at the 2025 Ministry of Agriculture, Forestry and Fisheries-sponsored Care Food Awards, underlining its commitment to enhancing well-being through nutrition.

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