Trusquetta Unveils New 'Tsukuyomi' Logo to Brighten Advertising Expression

Trusquetta's Tsukuyomi Logo Revamp

Trusquetta Inc., headquartered in Shibuya, Tokyo, has launched a refreshed logo for its advertising expression database, 'Tsukuyomi'. This revamp marks a significant milestone as the platform celebrates its 10th anniversary, showcasing the evolution and core values that support the company’s goals.

Since its inception in 2015 and official launch in 2018, Tsukuyomi has been instrumental in facilitating the company's expression-checking tools, notably 'TRUSQUETTA'. The core philosophy of Trusquetta, encapsulated in the slogan "Love yourself, love others, create value, and forge the future," is at the heart of this logo redesign.

CEO Takahashi's Insight on the Revamp

In an exclusive interview, CEO Satoshi Takahashi expressed deep sentiments about Tsukuyomi, stating, "It is our treasure." He further elaborated on the name 'Tsukuyomi', which symbolizes the idea of illuminating society by examining language. The new logo is designed to embody the principles established over the past ten years, aiming to serve as a beacon of hope and continuity.

A Design Symbolizing Hope

The revamped logo features a circular design inspired by the moon, with soft yellow light that represents hope and legacy. Takahashi noted, "Tsukuyomi is not merely a database, but the essence of our corporate philosophy. We aim to be honest in our social interactions and create a future where people find happiness through enhanced work efficiency. The logo serves as a ‘light’ reflecting our ideals."

Moving Forward with Core Values

Tsukuyomi laid the foundation for the birth of TRUSQUETTA, establishing the groundwork of current advertising expression checking technologies. Takahashi emphasized, "While Tsukuyomi is our treasure, the ideology is even more critical. We aspire to be a company that brings joy to people through work efficiency."

To realize this vision, Trusquetta is dedicated to not only providing systems but also creating frameworks that help reclaim people’s time. The aim is not simply to develop convenient tools, but to utilize technology for the greater good of human happiness. This philosophy is what led to the creation of Tsukuyomi and is deeply intertwined with the recent logo revamp.

Takahashi extended heartfelt gratitude to all partners, users, and collaborators who have supported Tsukuyomi. "Every word gathered over the past decade represents individual efforts and passions. We will continue to build upon our foundations and persevere."

Future Outlook

Trusquetta aims to create a world where everyone can confidently express their thoughts, leveraging the synergy of AI and linguistic research. The recent logo redesign is just the first step in actualizing this vision. As they continue to evolve, Trusquetta remains committed to its core values.

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