#Japan #Shinjuku #ZAMST #MyFootcraft #Foot Measurement

ZAMST Introduces MyFootcraft: A Game-Changer in Footwear Selection

ZAMST, a prominent brand under Japan Sigmax, has unveiled its latest innovation, MyFootcraft—a state-of-the-art 3D foot measurement service aimed at elevating the in-store shopping experience for sports enthusiasts. As consumers seek personalized product selection based on precise data about their feet, MyFootcraft comes as a solution tailored to meet these evolving needs.

Enhancing the In-Store Experience with MyFootcraft

The MyFootcraft service utilizes advanced 3D scanning technology capable of measuring up to 13 specific foot parameters, including arch height and alignment. This comprehensive analysis enables customers to receive tailored product recommendations, fostering a more informed purchasing process. In a time where online shopping is gaining traction, the demand for expert advice in selecting the right sports gear remains strong. MyFootcraft bridges that gap by providing an experiential service that delivers value directly at the point of sale.

The Growing Demand for Personalized Footwear Solutions

Recent findings suggest that consumers are increasingly interested in understanding their foot characteristics before making purchases, especially for supportive products like insoles and braces. In 2025, ZAMST offered foot measurement experiences at marathon and golf events, generating significant interest with over 4,600 individuals participating in the measurements. This trend highlights the growing awareness of the importance of foot health among athletes and active individuals, making MyFootcraft a timely introduction in the sports industry.

How MyFootcraft Works

MyFootcraft employs a unique, non-contact 3D scanning technology to accurately capture the customer’s foot profile in a matter of minutes—without the need to remove socks. Here are some highlights of the service:

• - Comprehensive Foot Analysis: Each scan captures and analyzes critical foot metrics including foot length, width, arch height, and overall alignment, providing users with a detailed view of their foot structure.
• - Visualizing Foot Characteristics: The service clarifies typically unnoticed differences, such as symmetry between left and right feet, helping customers gain a better understanding of their unique foot shape.
• - Tailored Product Recommendations: Based on the measurement data and the athlete's specific sport and needs, MyFootcraft suggests the most fitting products, ensuring that users find exactly what they require for their performance needs.

Introducing ZAMST Footcraft CUSTOM

ZAMST is also excited to announce its custom-made insoles, ZAMST Footcraft CUSTOM, launching in July 2024. These bespoke insoles are crafted using the windlass mechanism to enhance foot strength and support various foot types. Each insole is tailored to provide maximum comfort and functionality, adapting to unique features in arch height and lateral differences among users.

Product Features include:

• - Four Types of Insoles: Choose from BALANCE for stability, IMPACT for cushioning, GRIP for traction, and CONTROL for a snug fit in tighter shoes.
• - Quick Turnaround: Customers will receive their custom insoles in just 10 minutes, making it a speedy process to enhance their athletic performance.

Future Development of MyFootcraft

As MyFootcraft rolls out across various ZAMST retailers, Japan Sigmax is committed to deepening its trust relationship with customers through superior service experiences. The brand is dedicated to continually improving athletes' lives by developing innovative products and services tailored to their needs.

About ZAMST

Founded in 1993 by Japan Sigmax, ZAMST has evolved into a trusted name in sports care and support, aimed at helping athletes prevent injuries while maximizing performance. With over 30 years of experience, the brand stands firm in its mission to challenge and innovate for the benefit of all athletes.

For additional information and updates, please visit ZAMST's Official Website.

ZAMST Partnerships in Sports

ZAMST proudly supports athletes across various sports including volleyball, basketball, soccer, tennis, golf, and many others, reflecting its commitment to nurturing talent and enhancing athletic performance.