Cassandra Razzi Joins Destinations International's Social Impact Committee from Orange 142

Cassandra Razzi Appointed to Destinations International's Social Impact Committee

On February 5, 2026, Orange 142, LLC, a prominent digital marketing agency operating under Direct Digital Holdings, announced the appointment of Cassandra Razzi, its Senior Manager of Business Development, to the 2026 Social Impact Committee of Destinations International (DI). This significant announcement underscores the agency's dedication to enhancing community impact through the tourism sector.

Cassandra Razzi’s role on the Social Impact Committee places her at the forefront of discussions surrounding responsible tourism and destination marketing strategies. DI is recognized as the largest association supporting destination organizations and tourism professionals globally, and Razzi’s involvement reflects the importance of data-driven marketing in driving revenue, increasing visitation, and promoting sustainable growth within local communities.

The Social Impact Committee serves as a collaborative platform where industry leaders gather to devise effective strategies aimed at fostering responsible tourism and advancing community interests. Razzi represents the travel and tourism arm of Orange 142, where she works closely with destination marketing organizations (DMOs). The focus of her work is to implement performance-led, data-driven media strategies that enhance visibility for destinations while supporting local economies.

Sophia Hyder Hock, Chief Impact Officer at Destinations International, expressed excitement about Razzi's appointment, highlighting her valuable insights gained from supporting DMOs with strategic marketing approaches. According to Hock, “Cassandra brings valuable perspective from her work at Orange 142. We are pleased to welcome her to the Social Impact Committee.” This comment emphasizes the collaborative nature of DI and the crucial role its volunteers play in shaping the future of destination marketing.

Orange 142 has established itself as a leader in the travel and tourism marketing space, providing integrated solutions designed to help destinations maximize their marketing investments effectively. The agency uses advanced audience targeting and performance measurement techniques, ensuring that clients achieve sustainable economic growth while making a positive community impact.

Razzi spoke about her new role with enthusiasm, stating, “I'm honored to serve on Destinations International's Social Impact Committee. Tourism has the power to do more than drive visitation; it can create opportunity, expand access, and strengthen communities.” Her dedication aligns seamlessly with the principles that guide Orange 142’s mission, which prioritizes connecting data, media, and local community needs to foster long-term benefits.

Maria Lowrey, President of Orange 142, echoed Razzi's sentiments regarding the importance of their work in this sector. She stated, “Destinations International is one of the most respected organizations in travel and tourism. Cassandra's appointment reflects our continued commitment to helping DMOs drive measurable economic impact while expanding opportunity, improving access, and supporting the communities they serve.”

Cassandra Razzi’s involvement with DI will become even more visible as she participates in the upcoming 2026 Destinations International Marketing and Communications Summit in Cleveland, scheduled for February 24-26. The summit will provide a platform for destination marketing leaders to engage in discussions about an evolving narrative of destination storytelling, shaped by advancements in technology, advocacy, and community expectations.

In summary, the appointment of Cassandra Razzi to the Social Impact Committee signifies a strategic move toward promoting responsible tourism while further cementing Orange 142's role as a key player in the travel industry. The agency's commitment to data-driven strategies and community support is set to strengthen the impact of tourism on local economies and create lasting positive change.

For more information about Orange 142 and its services, visit www.orange142.com.

About Destinations International

Destinations International stands as a leading organization for destination organizations, convention and visitor bureaus (CVBs), and tourism boards worldwide. With a robust membership of over 10,000 professionals from more than 750 global destinations, it represents a forward-thinking community dedicated to advancing the travel and tourism industry's best practices.