Discovering the Real Overseas Market: Launch of G・Labo by Global Daily

In an age where inbound tourism is expanding rapidly, understanding the real sentiments and trends within target markets is vital. Global Daily, a part of the DAC Group, has recognized this need and introduced G・Labo, a specialized media platform. G・Labo aims to provide unique insights that go beyond the capabilities of standard translation tools, focusing on the authentic feelings and preferences of travelers from various countries planning to visit Japan.

The Importance of Pre-Travel Awareness

The journey for many international travelers begins well before they start packing their bags. Typically, they will research their destinations, determine travel itineraries, and make reservations from their home countries. As such, increasing awareness during this "pre-travel" phase has become crucial in the inbound market. However, many businesses still rely on automated translation tools for marketing, which often fail to capture the genuine sentiments of potential visitors. Recognizing this gap, Global Daily launched G・Labo with the goal of providing first-hand information that reflects the local nuances and real emotions behind the data, which cannot be interpreted through machine translations alone.

The Nine Targeted Nations

G・Labo focuses on gathering and communicating insights from nine key countries: South Korea, China, Taiwan, Hong Kong, Thailand, Vietnam, Indonesia, the United States, and France. With a team of foreign staff and local partners, Global Daily aims to decode travel and consumer trends from these nations. Furthermore, the platform leverages immediate data collected from its Japan-focused media, JAPANKURU, and feedback from the foreign community in Japan, known as korekoko. This not only enriches the content but ensures that it is rooted in authentic experiences and reactions.

Data-Driven Insights

In addition to news articles and opinion pieces, G・Labo also offers data analysis content that highlights their expertise. The platform goes a step further by analyzing social media responses and metrics from popular platforms like TikTok and YouTube to visualize public sentiment and interest — effectively showcasing the invisible energy behind trending topics. For instance, analysis of comments on popular Korean videos, which have garnered over a million views, allows Global Daily to categorize responses and uncover what truly resonates with audiences.

Bringing the ‘Real’ to Inbound Tourism

Through G・Labo, Global Daily strives to create content that genuinely reflects the real dynamics of the inbound market. With a commitment to continuous improvement and expansion of its services, the platform aims to serve as a valuable resource for companies and tourist destinations contemplating their involvement in the inbound sector.

For more information, visit G・Labo at https://labo.gldaily.com/.

About Global Daily

Founded in 2009 and headquartered in Taito, Tokyo, Global Daily operates under the leadership of President Yoshiharu Arai. The company specializes in promoting inbound tourism to Japan, managing diverse multilingual media, including JAPANKURU, and operating the foreign resident marketing platform korekoko.

- Location: Taito, Tokyo, Japan
- Established: 2009
- Employees: 55
- Website: https://www.gldaily.com/

About DAC Holdings

With a significant presence in Japan's tourism promotion sector, DAC Holdings, led by Kazunori Ishikawa, employs nearly 975 individuals as of December 2025. The group continues to evolve in response to market demands and emerging trends, ensuring they maintain a competitive edge in the tourism industry.