#Japan #Tokyo #Pet Insurance #Anicom #Doubutsu Kenpo

Anicom's Growing Footprint in Pet Insurance

Anicom Insurance Co., based in Shinjuku, Tokyo, proudly announces that its pet insurance service, "Doubutsu Kenpo," has achieved an impressive milestone by surpassing 1.4 million active contracts. Established in 2000, Anicom has consistently aimed to create a society where both pets and their owners can live happily together. This success not only reflects the company's commitment to pet welfare but also the changing dynamics regarding pet ownership and health management in Japan.

As the dominant player in the pet insurance market, Anicom has seen a steady increase in the number of contracts since its inception. This upward trajectory can be attributed to several factors: the growing perception of pets as family members, increased health consciousness among pet owners, and advancements in veterinary care. Pet insurance is no longer just a safety net for potential medical expenses; it has evolved into a crucial option for enabling a healthier and more secure lifestyle for pets and their owners.

Why Pet Owners Choose Anicom

Anicom does not merely focus on providing coverage for illnesses or injuries but actively promotes preventative care through its "preventative insurance" approach. This philosophy is embodied in multiple unique services offered to policyholders:

1. Enhanced Pet Health Insurance Card

Anicom's signature pet health insurance card has been designed to signify the importance of pets as family members. The card has undergone various updates to meet current needs and expectations. As of May 2026, the number of veterinary hospitals allowing direct settlement via the insurance card has expanded to 7,053 across Japan. This convenient service enables pet owners to utilize their insurance without needing to front medical costs, considerably enhancing its appeal.

2. Intestinal Flora Measurement Service: "Doubutsu Kenkatsu"

Since 2018, Anicom has provided a unique service called "Doubutsu Kenkatsu," which analyzes the composition of a pet's gut flora. This innovative measurement provides insights into health trends and potential disease risks based on the relationship between gut flora ratios and policy claims data. Policyholders can evaluate gut health through a sample of their pet’s feces and will receive complimentary health check-ups if their pets exhibit higher disease risk tendencies. This service helps ensure that pet owners are actively engaged in their pet’s health management.

_Note: The gut flora measurement service is not a diagnostic tool for illnesses._

3. Lost Pet Search Service

Anicom has partnered with Japan Lost Pet Rescue, where trained pet detectives assist clients in finding lost pets. This service reinforces that even in unfortunate situations, pet owners can rely on professional help. For a duration of up to 63 days, the search fees and traveling expenses are covered.

4. Pet Hotline for Immediate Consultation

Anicom offers a dedicated service where pet owners can consult veterinarians and trainers directly via LINE, a popular messaging app. Whether it's health-related concerns or training issues, this hotline provides an accessible way to receive accurate information, bypassing the often misleading data found online. The goal is to create an environment where pet owners feel confident seeking professional advice for their pets’ issues.

Looking Ahead

As Anicom moves forward, cherishing its partnership with over 1.4 million contract holders, the company is committed to maintaining the concept of preventative insurance. Anicom believes in going beyond traditional insurance services and continuously seeks innovative ways to support the healthy lives of pets and their owners, thereby fostering a happier living environment for all.

With an unwavering focus on providing comprehensive care and support, Anicom is setting the standard for what pet insurance can achieve in a rapidly evolving market. The future looks bright, not only for the company but for the pets and families they serve, as they continue to enrich the pet-ownership experience across Japan.