Ajinomoto AGF Sets the Stage for a Refreshing Workplace Break
In an effort to promote better hydration and mental clarity in the workplace, Ajinomoto AGF Inc. (President: Kenji Shimamoto) is introducing a new initiative focused on the 'Cooling Break' for workers, leveraging their innovative product, the 'Blendy®' My Bottle Stick. Set to launch in July 2026, this initiative aims to provide an accessible way for employees to refresh themselves both physically and mentally during their hectic workdays.
The 'Blendy®' My Bottle Stick: A Convenient Refreshment
The 'Blendy®' My Bottle Stick is a stick-type drink mix that allows users to prepare a refreshing beverage quickly and easily by just adding water. Its standout feature is the invigorating aroma of tea, which awakens the senses at any moment. Starting April 2026, Ajinomoto AGF will roll out a TV commercial featuring this product, emphasizing its simplicity and deliciousness, designed to uplift and brighten consumers' spirits.
Recent surveys conducted by Ajinomoto AGF revealed a growing awareness about the importance of hydration among workers. However, many respondents admitted that their busy schedules often lead them to overlook their fluid intake. Another survey conducted this year on hydration and breaks during work revealed that one-third of respondents don't take adequate time off to reset and refresh, which shows a significant opportunity for improvement in workplace wellness practices. This concern underscores the increased importance of scheduled breaks, recently termed 'cooling breaks' in sports, to maintain mental and physical health during intense periods of work.
Introducing the Cooling Break Action
In light of these findings, Ajinomoto AGF aims to champion a 'Cooling Break' that couples drinking with mental rejuvenation. The 'Cooling Break Action' will not only focus on hydration but also create a culture of short mental pauses where workers can effectively recharge both their bodies and minds. Ajinomoto AGF believes that by integrating these refreshing moments into daily routines, employees can significantly enhance their workplace experience.
The 'Blendy®' My Bottle Stick promises to deliver a delightful taste and aroma with every sip, providing both physical hydration and a momentary escape from daily pressures. This dual benefit serves as a reminder that taking care of one’s body and mental health is critical in today’s fast-paced work environment.
Invitation for Employers to Join the Initiative
Ajinomoto AGF has announced plans to rally around 50 companies and organizations to participate in this initiative by offering complimentary sample kits of the 'Blendy®' My Bottle Stick. These kits will include a set of six drink sticks, a dedicated tabletop display, and promotional materials to help facilitate the 'Cooling Break' within participating workplaces. The application period for companies wishing to join runs from July 21 to August 10, 2026.
The company invites participants that support the initiative's goal of improving the wellbeing of employees, regardless of industry or size. This includes businesses, government bodies, healthcare facilities, educational institutions, and non-profit organizations.
Engaging Workers with Fun Campaigns
In addition to the 'Cooling Break Action', Ajinomoto AGF is excited to announce an upcoming campaign on X (formerly Twitter), running from July 9 to July 22, 2026, where participants may win a selection of 'Blendy®' My Bottle Stick flavors.
Those interested in participating are encouraged to follow Ajinomoto AGF's official X account and repost the campaign post to enter and win a delightful trio of flavored drink sticks.
A Must-Try Product for Better Workplace Health
The 'Blendy®' My Bottle Stick series enhances hydration in a simple, enjoyable way. They are designed to be mixed with water, providing a flavorful drink to keep you refreshed throughout the day. For inquiries, customers can reach out to Ajinomoto AGF's customer support hotline.
As we move towards a healthier work atmosphere, let’s embrace the refreshing offerings from Ajinomoto AGF that promise to uplift both body and spirit for all workers.