OUTRIGGER Resorts Implements Sabre's Innovative Retailing Platform to Enhance Guest Experiences

Enhancing Guest Experiences at OUTRIGGER Resorts

OUTRIGGER Resorts & Hotels, a renowned luxury hotel chain, is taking a significant step in its hospitality strategy by expanding the use of Sabre's SynXis® Retailing solution across all its properties. This move is designed to elevate guest experiences and maximize revenue opportunities within its global resort network.

A Commitment to Personalization

As an early adopter of Sabre’s innovative hotel retail management platform, OUTRIGGER initially implemented SynXis Retailing at two of its resort locations. Positive feedback and notable benefits from this pilot encouraged the brand to extend the solution’s deployment across its remaining twelve properties. This upgrade positions OUTRIGGER as the first major hospitality player to transition from the traditional dynamic packaging functionalities of the SynXis Booking Engine to this more advanced retailing capability.

Frank Trampert, Sabre Hospitality’s Senior Vice President, expressed excitement about the enhanced collaboration with OUTRIGGER. He noted, “This partnership showcases how our retailing solutions can revolutionize guest engagement, enrich revenue per room, and empower hotels to offer dynamic, personalized experiences throughout the guest journey.”

The Impact on Guest Engagement

The implementation of SynXis Retailing aligns with OUTRIGGER’s long-term vision to refine the booking journey for their guests. With this platform, they can now offer a range of tailored options, ensuring that each guest can enjoy a personalized stay from the very beginning. The retailing tools allow the hotel chain to merchandise their accommodations, services, and local experiences effectively.

Past users of SynXis Retailing have reported impressive financial returns, with revenue increases of up to three-fold and improved customer satisfaction ratings. The system streamlines the booking process, making it easier and faster for potential guests to customize their ideal vacation.

Josh Haddadi, OUTRIGGER’s Senior Digital Solutions Manager, shared enthusiasm for the new retailing approach, highlighting its user-friendly nature and seamless integration with their existing operations. “We are thrilled to upgrade to SynXis Retailing. It empowers us to deliver extraordinary guest experiences that go beyond just accommodation. Our guests can now curate their unique vacation experiences,” he stated.

A Global Hospitality Leader

With a rich history of over 75 years, OUTRIGGER operates 38 properties in premier beachfront locations across Hawaii and other stunning destinations in the Asia-Pacific region and the Indian Ocean. The company’s commitment to innovation and enhancing the guest experience is reflected in this expanded collaboration with Sabre, a partner they have worked with since 2017.

Sabre Corporation is a leading technology provider in the travel industry, connecting suppliers and buyers globally through its state-of-the-art technology solutions. This relationship underscores the importance of cutting-edge platforms like SynXis Retailing in helping the hospitality industry evolve in a fast-paced market.

If you’re looking for a vacation that revolves around personalized service and unique offerings, OUTRIGGER Resorts & Hotels is setting new standards in luxury hospitality. For more information on OUTRIGGER's offerings, visit their official website or follow them on social media.

Conclusion

As the hospitality landscape continues to evolve, OUTRIGGER Resorts & Hotels is firmly positioning itself at the forefront of this change by fully leveraging innovative technologies. The partnership with Sabre and the integration of the SynXis Retailing platform not only promise enhanced guest experiences but also signify a robust opportunity for revenue enhancement in a competitive market.