Dresner Advisory Services Releases Comprehensive Self-Service BI Market Study

On May 18, 2026, Dresner Advisory Services announced the release of its newest Self-Service Business Intelligence Market Study, part of its renowned Wisdom of Crowds® research series. This study provides invaluable insights into self-service business intelligence (BI), which enhances collaborative intelligence and promotes effective user governance. It allows users to locate, share, and trust insights seamlessly, facilitating quicker and more reliable decision-making processes essential for the contemporary business environment.

The report evaluates user perspectives and trends related to the deployment of self-service BI alongside other supporting technologies such as collaborative BI, Guided Analytics®, data governance, natural language analytics (NLA), generative AI, and agentic AI. An extensive industry analysis is also included, spotlighting what tech providers should prioritize to better serve their clients.

Results from the study indicate that self-service capabilities remain pivotal across organizations, irrespective of size. Notably, the significance of self-service BI escalates with the growth of global workforces and is deemed crucial for successful BI implementation. Users highlighted a resurgence in momentum for self-service BI practices in 2026, which is expected to gain even more traction as agentic solutions gain wider acceptance.

Highlighting the report’s findings, Howard Dresner, the founder and chief research officer of Dresner Advisory Services, stated, "Self-service BI continues to be a central focus for organizations aiming to strategically leverage both data resources and limited human expertise while promoting transparent, collaborative decision-making." He further acknowledged the profound impact of AI and generative AI technologies, which have significantly raised expectations and intensified interest in making analytics readily accessible to a broader range of users.

In tandem with the main report, Dresner Advisory Services also introduced a companion report focused on Agentic AI Assisted Analytics. This study indicates a robust and widespread demand for various agentic capabilities, with features such as multi-step reasoning and conversational analytics rated as highly essential. The emergence of agentic AI is anticipated to adeptly redefine self-service BI, transitioning it from a collection of tools that users implement to a comprehensive intelligence layer that operates proactively on their behalf throughout the entire analytics workflow.

"The introduction of this report directly addresses the current trajectory of the market, echoing the rapid rate of transformation and responding to the practical concerns organizations are facing today," Mr. Dresner remarked.

The Wisdom of Crowds® research methodology incorporates data derived from user experiences and deployment trends across all industries and roles, delivering a comprehensive overview of the current market landscape including user insights on products and vendor offerings.

For those seeking further insights and detailed information, additional resources can be found at Dresner Advisory Services.

About Dresner Advisory Services

Founded by Howard Dresner, a leading independent analyst, author, and business advisor, Dresner Advisory Services, LLC, specializes in providing expert analysis and leadership concerning data, analytics, artificial intelligence, performance management, and related fields.

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Danielle Guinebertiere
Dresner Advisory Services
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Phone: 978-254-5587