S Holdings Achieves 8 Million Yen in Sales in Just 10 Minutes via TikTok Live Commerce
In a remarkable demonstration of the power of live commerce, S Holdings has successfully launched its TikTok live commerce channel, "燕チャンネル" (Enchan Channel), showcasing its premium beauty drink, "Bio Red". Within just 10 minutes of the live broadcast, the initial stock was sold out, amassing total revenue exceeding 8 million yen. This notable achievement took place on June 27, 2026, featuring the innovative beauty drink developed by バイオプロポーザー株式会社 (Bio Proposer) under the strategic marketing of S Holdings.
Bio Red is crafted from high-quality ingredients, appealing to the growing interest in beauty and wellness among consumers. The product's formulation emphasizes the inclusion of resveratrol and polyphenols derived from red wine extracts sourced from the Rhône Valley in southern France, making it a standout choice for health-conscious individuals. Each bottle contains the polyphenol equivalent of 450 bottles of French red wine, delivering significant health benefits in a delightful, non-alcoholic beverage.
The beauty drink is not only about the red wine extract; it features a carefully selected blend of other beneficial ingredients. Among these are 白雪茸エキス (Shirayuki Mushroom Extract), noted for its anti-elastase properties, red shiso, and cane sugar from Hokkaido, along with citric acid derived from sweet potatoes from Kagoshima. These components are incorporated to enhance the overall effectiveness and allure of Bio Red.
In addition to its innovative formulation, all products by S Holdings are infused with human amniotic stem cell culture fluid, underlining the brand's commitment to addressing the beauty needs of its clientele. This attention to detail recently earned Bio Red the prestigious “KITASATO Premium Award”, receiving the highest gold award, further establishing its reputation for excellence in both quality and safety.
During the live broadcast, the S Holdings team showcased the unique qualities of Bio Red, including its resveratrol-rich formulation and the benefits of its components. Real-time engagement with viewers allowed the host to answer questions, providing an interactive experience that significantly contributed to the rapid sell-out of the product. This level of engagement exemplifies the transformative potential of live commerce, making it easier for consumers to connect with products.
S Holdings affirms that such innovative platforms allow for unique buyer experiences, aligning brands with consumer expectations while streamlining the purchasing process.
As one of the top-performing live shopping channels in Japan, "燕チャンネル" has partnered with S-LIVE JAPAN, a specialist production company focused on maximizing brand sales through live commerce. This channel has continuously ranked first in the TikTok Shop's monthly star rankings for eight consecutive months, reflecting its impressive sales capabilities and influence.
The range of products featured on 燕チャンネル spans from beauty items and Korean cosmetics to health supplements and the in-house brand ABITOKYO. Additionally, the initiative has broadened its reach by supporting local revitalization projects in various prefectures, achieving remarkable sales figures like 40 million yen over just two days in collaboration with local governments and businesses.
S Holdings continues to innovate and strengthen its presence in the live commerce realm, enhancing customer experience and fostering connections within the community. The company has set its sights on expanding collaborative efforts with Korean manufacturers, achieving monumental sales such as over 100 million yen through three consecutive days of live streaming from South Korea.
S Holdings is on a promising trajectory within the live commerce industry, consistently creating impactful experiences that unite consumers with products in engaging and innovative ways. As this dynamic market continues to evolve, S Holdings remains committed to setting trends centered around consumer values, aesthetics, and well-being. For further updates, visit their TikTok channels and witness the evolution of shopping live on platforms like TikTok.
Sales Highlights
- - Sales Revenue: Over 8 million yen
- - Speed of Sell-out: Approximately 10 minutes
Bio Red is crafted from high-quality ingredients, appealing to the growing interest in beauty and wellness among consumers. The product's formulation emphasizes the inclusion of resveratrol and polyphenols derived from red wine extracts sourced from the Rhône Valley in southern France, making it a standout choice for health-conscious individuals. Each bottle contains the polyphenol equivalent of 450 bottles of French red wine, delivering significant health benefits in a delightful, non-alcoholic beverage.
Unique Ingredients and Innovations
The beauty drink is not only about the red wine extract; it features a carefully selected blend of other beneficial ingredients. Among these are 白雪茸エキス (Shirayuki Mushroom Extract), noted for its anti-elastase properties, red shiso, and cane sugar from Hokkaido, along with citric acid derived from sweet potatoes from Kagoshima. These components are incorporated to enhance the overall effectiveness and allure of Bio Red.
In addition to its innovative formulation, all products by S Holdings are infused with human amniotic stem cell culture fluid, underlining the brand's commitment to addressing the beauty needs of its clientele. This attention to detail recently earned Bio Red the prestigious “KITASATO Premium Award”, receiving the highest gold award, further establishing its reputation for excellence in both quality and safety.
Engaging Viewers with Interactive Live Streaming
During the live broadcast, the S Holdings team showcased the unique qualities of Bio Red, including its resveratrol-rich formulation and the benefits of its components. Real-time engagement with viewers allowed the host to answer questions, providing an interactive experience that significantly contributed to the rapid sell-out of the product. This level of engagement exemplifies the transformative potential of live commerce, making it easier for consumers to connect with products.
S Holdings affirms that such innovative platforms allow for unique buyer experiences, aligning brands with consumer expectations while streamlining the purchasing process.
About "燕チャンネル"
As one of the top-performing live shopping channels in Japan, "燕チャンネル" has partnered with S-LIVE JAPAN, a specialist production company focused on maximizing brand sales through live commerce. This channel has continuously ranked first in the TikTok Shop's monthly star rankings for eight consecutive months, reflecting its impressive sales capabilities and influence.
The range of products featured on 燕チャンネル spans from beauty items and Korean cosmetics to health supplements and the in-house brand ABITOKYO. Additionally, the initiative has broadened its reach by supporting local revitalization projects in various prefectures, achieving remarkable sales figures like 40 million yen over just two days in collaboration with local governments and businesses.
S Holdings continues to innovate and strengthen its presence in the live commerce realm, enhancing customer experience and fostering connections within the community. The company has set its sights on expanding collaborative efforts with Korean manufacturers, achieving monumental sales such as over 100 million yen through three consecutive days of live streaming from South Korea.
Conclusion
S Holdings is on a promising trajectory within the live commerce industry, consistently creating impactful experiences that unite consumers with products in engaging and innovative ways. As this dynamic market continues to evolve, S Holdings remains committed to setting trends centered around consumer values, aesthetics, and well-being. For further updates, visit their TikTok channels and witness the evolution of shopping live on platforms like TikTok.
Topics Consumer Products & Retail）
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