#Japan #Tokyo #Crunky #Lotte #Naomi Watanabe

New Crunky TVCM Highlights Sweet Collaboration

Lotte has unveiled its new TV commercial for the beloved chocolate brand, Crunky, titled "Choco Saku Sāku." This exciting new project, commencing nationwide broadcast on April 14, 2026, features popular comedian and actress Naomi Watanabe alongside Mahina, a member of the up-and-coming girl group HANA. The duo has joined forces for their first collaboration, promising delightful chemistry as they bring the commercial to life.

The ad showcases the unique crunchy texture of Crunky chocolate complemented by a catchy original song, "Wekapipo Meets Choco Saku," which is a reimagining of the hit song "Wekapipo" by SOUL'd OUT. The song perfectly blends rhythmic elements to echo Crunky’s signature crunchy feel, creating an earworm that resonates with fans of all ages. To ensure the song reflects the essence of the original, the production team sought guidance directly from Diggy-MO', the vocalist of SOUL'd OUT, showcasing their dedication to quality and authenticity.

The commercial not only emphasizes the delectable taste of Crunky chocolate but also its upgraded packaging, which allows the chocolate to be easily shared with friends and family. Viewers can look forward to a visually captivating experience as they witness the synergy between Watanabe and Mahina, who exhibit seamless timing and expressive movements throughout the ad.

Behind the Scenes of the CM

Clad in vibrant orange outfits inspired by the Crunky brand, Watanabe and Mahina's initial interactions were light-hearted and friendly. Watanabe’s jovial comment about Mahina’s hair color immediately set a positive tone for the shoot, leading to a relaxed atmosphere. As they progressed through various scenes, Watanabe displayed her thoughtful nature by reassuring Mahina, who seemed a bit nervous about some dance choreography.

One particularly memorable moment came during a scene where Watanabe attempted to eat a piece of Crunky but humorously ended up misplacing it, causing everyone on set to erupt in laughter. The camaraderie between the two stars was palpable; they often praised each other while reviewing footage, a testament to their supportive dynamic.

After the filming, the duo received personalized Crunky gifts, further solidifying their budding friendship and excitement for the project. The recording sessions for the new song were equally productive, with Watanabe smoothly delivering her lines and impressing the team with her rendition of the challenging rap parts.

Interviews and Insights

During a recent interview, Watanabe shared her fondness for Crunky, admitting she often indulges in it while working on creative projects, even keeping a stash in New York. Mahina, on the other hand, reminisced about sharing Crunky with her mother, asserting that it always brings family together during road trips.

When asked about their initial impressions of each other, Watanabe highlighted Mahina’s vibrant energy, while Mahina expressed admiration for Watanabe’s kindness, noting how supportive she was throughout the shoot. Both spoke about their excitement for their collaboration and the positive vibes they shared on set.

Embracing New Beginnings

As spring ushers in a new season of changes, Watanabe and Mahina reflected on what new endeavors they hope to pursue. Watanabe expressed a desire to obtain her motorcycle license, inspired by the biking culture she observed in New York, while Mahina is eager to improve her English skills to communicate better with her group members.

In light of recent changes that can sometimes lead to stress or anxiety, Mahina suggests that engaging in joyful moments is essential to overcoming negative feelings. Watanabe, too, shared her strategy of taking hot baths to unwind and enjoying cold Crunky post-bath as a perfect antidote to stress.

Conclusion

With a delightful and engaging commercial ahead, Lotte’s Crunky is set to uplift spirits this spring. Not only does it provide a delicious treat, but it also promotes a message of joy and positivity through its collaboration with two remarkable talents. Available starting April 14 in stores nationwide, Crunky promises to be the perfect snack for sharing moments and tasting happiness together. Stay tuned for the campaign's TV debut, and don’t miss out on trying this newly revamped favorite!