HITOWAN Expands with New Premium Pet Store in Jiyugaoka

HITOWAN Opens New Store in Jiyugaoka

On August 29, 2025, HITOWAN Co., Ltd. officially opened its seventh store in Jiyugaoka, Tokyo, situated just a four-minute walk from Jiyugaoka Station. Known for its premium pet food and accessories, the new store offers an expanded shopping space that is two to four times larger than its existing locations.

The Jiyugaoka store is designed to provide pet owners with a unique shopping experience. Customers can explore a diverse range of products, including dog food, cat food, and a variety of original freeze-dried items made from carefully selected ingredients. A strong emphasis is placed on fresh, healthy options for pets, including a unique homemade gourmet-themed food cube that allows pet owners to customize meals with different toppings and soup variations.

Unique Offerings at HITOWAN

HITOWAN prides itself on its originality. Highlights include:

- Homemade Fresh Food: Crafted daily in-house, HITOWAN offers a variety of nutritious cube meals suitable for dogs, available in seven different flavors. The limited-edition mix pack has been recently revamped, having sold out consistently in the past.
- Freeze-Dried Series: Set to launch mid-September, this new series features freeze-dried food developed from 94% meat content, sourced and produced with New Zealand's finest ingredients. Customers can look forward to four staple food types and five treat varieties that double as toppings.
- Locally-Sourced Dog and Cat Food: HITOWAN’s recipes prioritize the authentic flavors of their chosen ingredients while ensuring easy digestion and overall health. Recently introduced is a new chicken formula blended with superfoods like Euglena and goji berries, providing superior health support.
- Additive-Free Treats and Ready-to-Eat Meals: The store consistently stocks around 70 different varieties of snacks and prepared meals, allowing for a selection that meets the needs and preferences of every pet, from seasonal specials to timeless favorites.
- Toys, Leashes, and Apparel: With over a hundred different items, including apparel and bags, the store features a significant collection from the domestic brand moncheri, allowing pet owners to find the perfect outfit for their furry friends.

Celebrating the Grand Opening

To commemorate the opening, HITOWAN’s Jiyugaoka store is hosting a temporary promotion, offering a 5% discount on all products until September 15, 2025. This event is an excellent opportunity for pet owners to explore autumn and winter apparel alongside their beloved animals.

Store Location and Operations

The newly opened Jiyugaoka store is located at 1-24-10, Jiyugaoka, Meguro, Tokyo. Customers can visit between 10:00 AM and 8:00 PM daily. For those wanting to follow the brand's journey online, the store has its own Instagram account @hitowan_jiyugaoka, where they feature their unique offerings and promotions.

About HITOWAN

Starting as a handmade dog food shop, HITOWAN has evolved into a leading premium pet food brand dedicated to enhancing the lives of dogs and their families with high-quality fresh food, freeze-dried options, and a wide array of accessories. Currently boasting seven stores in the Tokyo area and operating an online store, HITOWAN plans to further elevate its presence by launching a series of freeze-dried food produced in New Zealand in September 2025.

The brand’s commitment extends beyond retail; they actively seek partnerships with businesses and salons interested in collaborating on wholesale distribution or co-branding opportunities. For inquiries, interested parties can readily contact HITOWAN’s public relations team for more information.