Introducing BETWEEN by THE YOMOGI STAND: A New Yomogi Experience in Shibuya
BETWEEN by THE YOMOGI STAND: A New Chapter of Wellness
On July 3, 2026, THE YOMOGI STAND opened its new outpost, BETWEEN by THE YOMOGI STAND, on the 7th floor of Shibuya Scramble Square. This exciting new location showcases Yomogi, a traditional Japanese herb, reimagined for modern lifestyles.
Co-developed by Blanca Association, based in Shibuya, and Aso Herbal Garden in Kumamoto, this brand aims to deliver wellness through flavorful and nutritious drinks rooted in ancient herbal traditions. The mission is clear: to elevate the use of Yomogi—a herb celebrated for its health benefits—making it accessible and appealing worldwide.
The Philosophy Behind Yomogi
As the western world has embraced Matcha, Yomogi is set to capture the attention of health-conscious individuals looking for something new. Both brands aim to create rituals that connect people with nature, allowing them to find calm amidst their busy lives. The YOMOGI STAND promotes an idea of wellness that is easily integrated into daily routines, encouraging patrons to pause, reset, and connect.
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