ATELIER VM: Elegant Italian Jewelry Brand Launching in Japan
ATELIER VM, a distinguished brand from Milan, Italy, has officially announced its entrance into the Japanese market with exclusive collections available at H.P.FRANCE BIJOUX. Founded by designers Viola Nagy Oleari and Marta Caffarelli in 1998, the brand emphasizes minimalist and sophisticated jewelry crafted from 18K gold.
The forthcoming launch, scheduled for the Autumn/Winter 2025 collection, will see its pieces available starting October 8, 2025, at H.P.FRANCE BIJOUX in Umeda and from October 22, 2025, at the Marunouchi location. Exclusive to H.P.FRANCE, these stunning collections are designed to embody memories and stories inspired by daily encounters and travel experiences.
The essence of the ATELIER VM brand lies in its ability to translate the inspiration drawn from everyday life into elegant artworks. Each piece tells a story, merging high-jewelry techniques with a refined, lightweight design that highlights the beauty of the materials and forms used.
Their collections are characterized by minimalist aesthetics, favoring simplicity over excessive decoration. This commitment to minimalism not only emphasizes the beauty of the jewelry but also allows the wearer’s personal style and uniqueness to shine.
The jewelry isn’t just an accessory; it grows in depth and character over time, contributing richness and color to life. In celebration of their 25th anniversary in 2024, ATELIER VM plans to release a book titled “Due Nomadi gold,” which will encapsulate the brand’s philosophy and artistic vision, further spreading their creative spirit.
Their design philosophy revolves around extracting inspiration from common threads of life such as nature, relationships, and childhood memories. This transformation of everyday fragments into jewelry makes each piece a uniquely personal expression.
Never compromising on quality, each item undergoes meticulous handwork from skilled artisans who ensure that engraving, stone setting, and welding techniques are intricately applied. The brand also prioritizes sustainability by employing RJC-certified gold and collaborating with women's cooperatives in India for packaging.
For ATELIER VM, acquiring their jewelry represents more than just a consumption act; it’s an experience filled with meaning shared with expert staff, forming 'memorable experiences' that embody the brand's world.
Among the notable pieces launching is the "Non è Niente Necklace," meaning "It's Nothing" in Italian. This necklace serves as a tribute to the beauty of life's various knots, with each knot symbolizing a part of one's personal story. With its refined presence, this jewelry stands out for its simplicity and symbolic nature.
Additionally, the “Week Necklace” features seven pearls effortlessly accentuated by knots, showcasing a sophisticated look.
Other highlights include the "Vienna Bracelet," which mirrors the free spirit of Vienna's arts through delicate chains, and various rings, such as the "Cerco Casa Ring," reflecting the tranquility of home.
ATELIER VM’s debut marks a significant addition to the landscape of fine jewelry in Japan, promising elegance combined with artistry, and inviting customers to experience their memories through exquisite pieces.
Since its establishment in 1985, H.P.FRANCE has expanded into various sectors, including fashion, lifestyle, art, and café ventures, maintaining a connection between life and culture. The brand has around 30 concept shops across the country, thriving on encounters with creative talents globally, further fueling its business growth. For more information, visit H.P.FRANCE Official Site.
The forthcoming launch, scheduled for the Autumn/Winter 2025 collection, will see its pieces available starting October 8, 2025, at H.P.FRANCE BIJOUX in Umeda and from October 22, 2025, at the Marunouchi location. Exclusive to H.P.FRANCE, these stunning collections are designed to embody memories and stories inspired by daily encounters and travel experiences.
The Artistic Essence of ATELIER VM
The essence of the ATELIER VM brand lies in its ability to translate the inspiration drawn from everyday life into elegant artworks. Each piece tells a story, merging high-jewelry techniques with a refined, lightweight design that highlights the beauty of the materials and forms used.
Their collections are characterized by minimalist aesthetics, favoring simplicity over excessive decoration. This commitment to minimalism not only emphasizes the beauty of the jewelry but also allows the wearer’s personal style and uniqueness to shine.
The jewelry isn’t just an accessory; it grows in depth and character over time, contributing richness and color to life. In celebration of their 25th anniversary in 2024, ATELIER VM plans to release a book titled “Due Nomadi gold,” which will encapsulate the brand’s philosophy and artistic vision, further spreading their creative spirit.
Features of ATELIER VM
Their design philosophy revolves around extracting inspiration from common threads of life such as nature, relationships, and childhood memories. This transformation of everyday fragments into jewelry makes each piece a uniquely personal expression.
Never compromising on quality, each item undergoes meticulous handwork from skilled artisans who ensure that engraving, stone setting, and welding techniques are intricately applied. The brand also prioritizes sustainability by employing RJC-certified gold and collaborating with women's cooperatives in India for packaging.
For ATELIER VM, acquiring their jewelry represents more than just a consumption act; it’s an experience filled with meaning shared with expert staff, forming 'memorable experiences' that embody the brand's world.
Product Highlights
Among the notable pieces launching is the "Non è Niente Necklace," meaning "It's Nothing" in Italian. This necklace serves as a tribute to the beauty of life's various knots, with each knot symbolizing a part of one's personal story. With its refined presence, this jewelry stands out for its simplicity and symbolic nature.
- - Non è Niente Necklace (Long) - ¥203,500 (18K Yellow Gold)
- - Non è Niente Necklace (Short) - ¥180,400 (18K Yellow Gold)
Additionally, the “Week Necklace” features seven pearls effortlessly accentuated by knots, showcasing a sophisticated look.
- - Week Necklace - ¥216,700 (18K Yellow Gold, Akoya Pearls)
Other highlights include the "Vienna Bracelet," which mirrors the free spirit of Vienna's arts through delicate chains, and various rings, such as the "Cerco Casa Ring," reflecting the tranquility of home.
- - Vienna Bracelet - ¥72,600 (Various 18K Gold Colors)
- - Cerco Casa Ring - ¥281,600 (9K Yellow Gold, Diamonds)
Launch Dates and Locations
- - October 8, 2025 - H.P.FRANCE BIJOUX Umeda Store
- - October 22, 2025 - H.P.FRANCE BIJOUX Marunouchi Store and Official Online Store H.P.FRANCE
ATELIER VM’s debut marks a significant addition to the landscape of fine jewelry in Japan, promising elegance combined with artistry, and inviting customers to experience their memories through exquisite pieces.
About H.P.FRANCE
Since its establishment in 1985, H.P.FRANCE has expanded into various sectors, including fashion, lifestyle, art, and café ventures, maintaining a connection between life and culture. The brand has around 30 concept shops across the country, thriving on encounters with creative talents globally, further fueling its business growth. For more information, visit H.P.FRANCE Official Site.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.