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Vinitaly.USA 2025: A Celebration of Italian Wine in Chicago

The anticipation for Vinitaly.USA 2025 is palpable as it prepares to make its grand return to Navy Pier in Chicago on October 5-6. This premier Italian wine event marks a pivotal moment for both Italian producers and American stakeholders in the wine industry. The event's significance is underscored by the evolving dynamics of the U.S. market and the commitment of Italian wine businesses to adapt and thrive within it.

In this year’s edition, Vinitaly.USA introduces exciting new features, including the inaugural wine2wine Vinitaly Business Forum – Special Edition, specifically designed for the American marketplace. This forum aims to foster deeper discussions around current trends, market challenges, and growth opportunities for wine professionals.

Equally noteworthy is the exclusive unveiling of the wineries selected for OperaWine 2026, brought to you in collaboration with Wine Spectator. This prestigious reveal will take place outside Italy for the first time, showcasing the international reach and importance of Vinitaly.USA in the global wine sector.

A Historic Partnership

As Italy fortifies its long-lasting alliance with the U.S. market, Vinitaly.USA 2025 symbolizes this dedication and resilience in a time of transformation. With American wine consumers gradually shifting their preferences, Italian wine producers are eager to strengthen connections with U.S. buyers, importers, sommeliers, and the media.

The event boasts participation from a diverse range of over 230 wine producers, featuring more than 1,650 different wines from all regions of Italy. It creates a robust avenue for B2B meetings, masterclasses, and tastings that appeal to industry professionals seeking to deepen their understanding of Italian wines.

Expanding Horizons

Adolfo Rebughini, General Manager of Veronafiere, emphasized the strategic importance of Chicago as a trade hub in the U.S., underlining that the event is built on creating opportunities for education and market insight.

Vinitaly.USA 2025 is not just about wine; it also introduces several new initiatives, such as SOLEXPO, an international olive oil trade show, and Vinitaly Tourism, aimed at promoting wine tourism. These additions highlight Italy’s culinary diversity, enriching the overall experience for attendees.

Innovating for the Future

One of the standout features of Vinitaly.USA this year is the wine2wine Vinitaly Business Forum, offering tailored content and engaging dialogue aimed at American wine industry professionals. This forum seeks to connect the dots between varying aspects of the wine business, from production to marketing, amidst rapidly changing consumer expectations.

Furthermore, the event’s collaboration with Wine Spectator not only elevates the program but also provides unique networking opportunities. Attendees will have the chance to engage with high-profile importers, sommeliers, and influencers, fostering a community united by a shared passion for wine.

As Federico Bricolo, President of Veronafiere SpA, remarked, Vinitaly.USA acts as a natural extension of Italy's commitment to stand alongside its producers while tapping into essential international markets. It also serves as a platform for continued dialogue and collaboration among institutions, trade associations, and local consortia.

In conclusion, registration for Vinitaly.USA 2025 is now open exclusively to industry professionals. With a wealth of opportunities and insights awaiting, this year’s event promises to be an invaluable experience for anyone involved in the wine trade.

Whether you're a buyer, importer, or simply curious about the world of Italian wines, Vinitaly.USA 2025 is an unmissable occasion. Join us in Chicago this October and be part of this vibrant celebration of Italian heritage and innovation in wine.