Craid's VIFT Digital Signage Launches Off-Peak Commuter Ticket Campaign

Craid's New Advertising Campaign for JR East

Craid Inc., a company headquartered in Shibuya, Tokyo, has recently launched a new advertising campaign through its digital signage service, VIFT. This initiative marks the commencement of television commercials promoting JR East's Off-Peak Commuter Ticket, effective from March 2, 2026, until March 29, 2026.

Overview of the Advertising Campaign

- Platform: VIFT, targeting business professionals
- Duration: March 2, 2026 - March 29, 2026
- Region: Tokyo and the three neighboring prefectures
- Location: Digital signage installed in office buildings
- Content: Off-Peak Commuter Ticket promotional advertisements

The VIFT digital signage is strategically placed within major office buildings, providing information accessible to all employees, including executives. The medium is designed to effectively reach Business-to-Business (B2B) markets and products tailored for business professionals.

This advertisement serves as a promotional effort to enhance awareness of the Off-Peak Commuter Ticket, thereby encouraging businesses to adopt staggered working hours, ultimately leading to a more productive work environment.

Insight into the Off-Peak Commuter Ticket

The Off-Peak Commuter Ticket is a special offer from JR East, designed to alleviate the congestion experienced during peak commuting hours on weekdays. This ticket is available at a discounted rate, approximately 15% lower than standard commuting tickets. Using the Off-Peak Commuter Ticket not only entitles passengers to savings, but it comes with benefits such as points accumulation. Specifically, purchasers will receive a 5% JRE POINT bonus, which will be temporarily increased to 10% for purchases made after March 14, 2026.

Through initiatives like the Off-Peak Commuter Ticket, JR East is committed to promoting the dual goals of reducing overcrowding and advancing work style reforms. The aim is to cultivate a society focused on 'well-being'—a place where employees can thrive both mentally and physically.

For more information, please visit the official JR East website:

About VIFT Digital Signage

VIFT is a versatile advertising platform aimed at business professionals, seamlessly integrating into various locations throughout office environments. Its installations can be found in elevators, offices, break rooms, restrooms, and even smoking areas located within office districts, ensuring it captures the attention of business people where they are most likely to engage with it.

Whether for promoting brand awareness or acting as a lead generation tool, VIFT is a unique solution aimed at facilitating the connection between businesses and their target audiences. For businesses interested in enhancing their visibility and impact among professionals, VIFT serves as a comprehensive advertising solution.

To learn more about Craid's VIFT service, visit their official website: Craid VIFT