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KOGYARU's Spring/Summer 2025 Edition is Here!

KOGYARU, the trendy magazine tailored for elementary school girls and a sibling media to the renowned "egg," has officially launched its much-anticipated Spring/Summer 2025 issue. This marks the second edition since the magazine’s inception, and it showcases a fresh take on gal culture that caters specifically to its young female audience.

Published by HJ Company, based in Shibuya, Tokyo, the Spring/Summer 2025 issue is exclusively available for pre-orders via their website, with no plans for a reprint. This unique approach has already piqued interest, ensuring that fans are eager to secure their copies.

Growing Popularity

KOGYARU has experienced remarkable growth, amassing over 500,000 followers on Instagram. The magazine's influence extends beyond social media; it actively engages its audience through live events across Japan, drawing unexpected crowds excited to meet their favorite personalities.

In this new issue, KOGYARU has expanded its lineup to include 12 exclusive models, reflecting a dynamic shift since its debut. On the cover, the trendy duo Ryu and Yunachi rock American casual fashion that resonates with the magazine's youthful spirit. On the back cover, the stylish Pipipi sisters, Noapi, Imopi, and Lilipi, show off a retro Heisei gal aesthetic, appealing to nostalgia while embracing modern flair.

A Packed Content Overview

This edition promises to be a treasure trove of KOGYARU's unique charm, featuring detailed insights into the behind-the-scenes activities of the events held in March. A comprehensive beauty guide reveals the magazine's exclusive tips on nail art, hair, and makeup, all curated for their young readers eager to replicate their idols’ looks. Additionally, a popular snap project captures spontaneous fashion moments, showcasing real girls effortlessly working the latest styles.

About KOGYARU

KOGYARU was officially launched on April 1, 2023, and quickly gained traction as a leading media outlet for elementary school girls in Japan. Associated with the long-standing gal magazine, "egg," KOGYARU continues to lead the charge in youth culture and fashion trends. In just under two years, it has garnered substantial support, especially among the younger demographic, with its relevant content resonating with this age group.

Moreover, KOGYARU's activities are not limited to publishing; the magazine pioneers dynamic artist performances, organizing live shows from Sendai to Kagoshima, creating a vibrant entertainment experience that brings the KOGYARU brand to life.

Stay Connected

Fans can keep up with KOGYARU’s latest updates through their various online platforms:

• - Official Website: KOGYARU
• - Instagram: KOGYARU Official Instagram
• - YouTube: KOGYARU Official YouTube
• - TikTok: KOGYARU Official TikTok

Company Information

KOGYARU is a product of HJ Company, a media and event promotion powerhouse founded in February 2006, with a commitment to engaging, creative content for a youthful audience. With a dedicated team of around 100 employees, HJ Company is based out of Tokyo, Japan.

If you have any inquiries related to this release, please reach out to the PR manager Yoshitomi at yoshitomi@hj-s.co.jp.

This Spring/Summer 2025 issue promises to be an exhilarating addition to the KOGYARU experience, continually capturing the hearts of its young readers and setting trends that spotlight the vibrant world of elementary school gal culture.