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Wrapped Health Teams Up with athenahealth

Wrapped Health has recently announced a significant partnership with athenahealth, joining the Partner Community as a Solution Partner. This collaboration allows Wrapped's solutions to be featured in the athenahealth Marketplace, facilitating enhanced access to healthcare for a vast network of providers.

The core mission of Wrapped Health is to simplify the purchasing process for over-the-counter (OTC) products that healthcare providers recommend. Often, patients struggle to track down these products post-visit, which can lead to confusion and hinder their health outcomes. The integration into athenahealth's platform through athenaOne seeks to bridge this gap. By connecting clinical recommendations with reliable retail options, patients can easily purchase recommended products, streamlining their access to necessary healthcare solutions.

Bridging Clinical Guidance and Retail Health

In a healthcare landscape where immediate action is crucial, Wrapped Health utilizes a seamless digital infrastructure to connect patients directly with the products suggested by their providers. For instance, in a recent pilot initiated within a Mid-Atlantic OB/GYN practice using athenaOne, over 90% of patients engaged with the recommendations sent by their healthcare providers, with 55% completing their purchases through Wrapped. This statistic highlights the effectiveness of the integration.

Simplifying Workflows for Healthcare Providers

One of the standout features of Wrapped’s solution is the ease with which providers can incorporate product recommendations into their workflow. With ready-to-send templates, recommending OTC medications and health products can be completed in mere seconds. This capability to send personalized product links via text or email not only saves time for the healthcare team but also makes it convenient for patients by offering delivery options that may include same-day service.

Max Russell-Harris, co-founder and CEO of Wrapped Health, emphasizes the utility of this integration. He states, “With Wrapped Health integrated into athenaOne, providers can recommend specific products during an appointment and give patients a direct way to purchase them. We're bringing the convenience patients expect in other parts of their lives into healthcare.” This level of integration aims to enhance patient care, transform administrative processes, and improve overall healthcare efficiency without the burden of managing inventory or payments.

The Impact of Enhanced Patient Convenience

Wrapped Health not only provides a method for effective product endorsement but also actively contributes to improving the patient experience. The brand-managed experience allows patients to have a consistent interface when following through with a provider's guidance. This modern approach signifies a shift towards a more patient-centric healthcare model where clinical recommendations translate seamlessly into actionable steps.

With an existing ecosystem of over 180,000 clinicians using athenaOne, the athenahealth Marketplace serves as a powerful platform for integrated healthcare solutions. Wrapped Health’s inclusion is expected to enrich the offerings available and ultimately assist healthcare providers in optimizing their clinical effectiveness and patient satisfaction.

In summary, Wrapped Health's partnership with athenahealth opens new avenues for patient care by merging digital health solutions with everyday purchases. By simplifying how patients can access necessary health products, this collaboration marks a progressive step towards a more integrated and efficient healthcare experience.

For more information about Wrapped Health's offerings, visit their product listing in the athenahealth Marketplace.