#Japan #Tokyo #E-Commerce #MATTRZ LTV #Customer Relationship Management

Introduction to MATTRZ LTV

In an age where the cost of web advertising continues to rise dramatically and competition intensifies, the efficiency of acquiring new customers has become a pressing concern for many e-commerce businesses. Retaining and cultivating existing customers is becoming ever more crucial as firms seek sustainable growth. However, many companies face significant hurdles, including scattered customer data, difficulties in utilizing complex marketing automation tools, and a lack of resources to execute necessary strategies. In response to these challenges, MATTRZ Inc. has developed the MATTRZ LTV, a revolutionary CRM tool that aids businesses in gaining a thorough understanding of their customer base while simultaneously streamlining the execution of targeted initiatives.

Features of MATTRZ LTV

Advanced RFM Analysis for In-depth Customer Insights

MATTRZ LTV utilizes high-precision RFM (Recency, Frequency, Monetary) analysis, integrating website behavior history and existing membership data. This allows businesses to accurately gauge each customer’s status and needs, automatically generating segments such as “loyal customers” and “potential churners.” This leads to a data-driven understanding of the customer base, eliminating reliance on intuition and experience.

Streamlined Execution of Strategies

Based on the generated customer segments, MATTRZ LTV enables the execution of personalized approaches directly from its user-friendly management screen. This includes web engagement strategies linked to MATTRZ CX ZERO and tailored email and SMS campaigns (via MATTRZ Mail). The capability for scenario-based messaging allows for a higher degree of customer service when paired with RFM analysis, thereby significantly reducing the complexities of switching between various tools or data integrations. The system also supports A/B testing, contributing to enhanced marketing effectiveness. Notably, existing clients of MATTRZ CX can seamlessly transition to MATTRZ LTV.

User-Friendly Interface and Strong Support

Designed with the input of seasoned marketers boasting over 20 years of experience, the intuitive interface of MATTRZ LTV simplifies the management process. Despite its range of features, the straightforward interface minimizes the workload on team members. Moreover, comprehensive support—from initial setup to operational guidance and data analysis—ensures that businesses without advanced expertise or extensive resources can confidently engage in strategies aimed at improving customer lifetime value (LTV).

Cost-Effective Pricing Structure

MATTRZ LTV is engineered to focus on functionalities that yield genuine results, resulting in significant cost savings compared to traditional high-priced marketing automation tools. Starting at a monthly fee of just 95,000 yen (for cases without CSV integration or threshold settings), businesses can effectively harness customer data and focus on improving their LTV. Initial setup fees start at a minimum of 170,000 yen, depending on integration methods and threshold criteria.

Impact of MATTRZ LTV on Businesses

Enhanced LTV and Profitability

By implementing personalized approaches driven by accurate customer insights, businesses will likely see improvements in repeat purchase rates, average transaction values, and overall customer lifetime value, leading to stable business growth.

Maximizing Advertising Investment

With a focus on increasing revenue from existing customers, MATTRZ LTV allows businesses to build a resilient revenue foundation that is less susceptible to fluctuations in rising advertising costs.

Streamlining Operations and Reducing Workloads

By minimizing the complexities surrounding analysis and execution, MATTRZ LTV fosters an environment where marketing professionals can concentrate on more strategic tasks.

Promoting Data-Driven Decision Making

Clarity in reporting functions encourages businesses to assess the effectiveness of their strategies quantitatively, facilitating future planning and strategy formulation based on solid evidence.

MATTRZ Inc. aims to empower all e-commerce businesses to cultivate long-term relationships with their customers and, ultimately, create a path for sustainable growth through the transformative capabilities of MATTRZ LTV.

New Implementation Campaign Overview

To celebrate the launch of MATTRZ LTV, a promotional campaign has been introduced, offering waived initial fees and the first month’s subscription cost for a limited number of new clients!

Campaign Details: First 30 companies will receive free initial setup and the first month’s fees.

Eligibility: Applications received between June 26, 2025, and July 25, 2025.

Conditions: Applicable to all businesses that implement MATTRZ LTV.

Service Overview of MATTRZ LTV

• - Service Name: MATTRZ LTV
• - Launch Date: June 26, 2025
• - Pricing (excl. tax): Initial fees starting from 170,000 yen (varies with integration methods); Monthly fees starting from 95,000 yen (usage-based charging applicable).
• - Contract Term: 12 months (auto-renewed every 12 months)
• - Service Site URL: MATTRZ LTV
• - Related Services: MATTRZ CX ZERO

About MATTRZ Inc.

MATTRZ Inc. is dedicated to maximizing the digital marketing results of businesses through the optimization of customer experiences. We offer diverse CRO and CRM solutions including web engagement tools such as MATTRZ CX ZERO, LPO tool MATTRZ LPO, and EFO tool MATTRZ EFO. We will continue to innovate, developing services that support the growth of our customers' businesses.