Hisense Unveils Vision of Innovation During FIFA World Cup 2026

Hisense Promotes 'Innovating a Brighter Life' at FIFA World Cup 2026

Hisense, a global leader in consumer electronics and home appliances, is showcasing its innovative vision of "Innovating a Brighter Life" to football fans worldwide during the FIFA World Cup 2026™. This initiative is prominently displayed through LED messages on the perimeter of the pitch throughout the tournament.

These messages, seen by millions in stadiums and billions via broadcasts, emphasize Hisense's dedication to creating technology that enriches everyday life. Prominent slogans such as "Innovating a Brighter Life" and "The Origin of RGB MiniLED TV" highlight Hisense's leadership in cutting-edge display technology, establishing the brand as a key player in the advancement of next-generation screens.

As the world’s largest football tournament unfolds, Hisense is also spotlighting its flagship UXS RGB MiniLED TV. This state-of-the-art television features revolutionary RGB MiniLED technology, offering exceptional color accuracy, brightness, and contrast. Designed for fans to savor every moment on the field, the UXS RGB MiniLED TV promises an immersive and realistic viewing experience, enhancing enjoyment whether it’s sports, entertainment, or gaming.

Beyond television innovations, Hisense is presenting a broader ecosystem dedicated to connected living. The slogan "Hisense Laser TV, Global No.1" highlights the award-winning L9Q Laser TV, which delivers a giant screen viewing experience, bringing stadium atmosphere right into living rooms. Similarly, the message "Hisense Fridge, Smart Cooling, Fresh Living" showcases the PureFlat Smart refrigerator designed to keep food fresher for longer while accommodating modern family lifestyles. Additionally, the campaign "Hisense Aircon, Better Air, Hisense Care" features the Air Master air conditioner, which offers intelligent temperature regulation and enhanced indoor comfort through advanced air management technologies.

Collectively, these flagship innovations demonstrate how Hisense continues to combine technological progress with daily experiences across display, entertainment, and smart home sectors. By being a prominent presence on the field during the FIFA World Cup 2026™, Hisense effectively conveys its message of "Innovating a Brighter Life" to a global audience. This showcases how relevant innovation can transform the ways people watch, live, and connect.

About Hisense

Founded in 1969, Hisense is a leading global brand in home appliances and consumer electronics, operational in over 160 countries. The company specializes in delivering quality multimedia products, smart appliance solutions, and intelligent computing. According to Omdia, Hisense ranks first globally in the 100-inch and larger TV segment (2023-T1 2026). As the pioneer of RGB MiniLED technology, Hisense remains at the forefront of next-generation innovation in this space. As the official sponsor of FIFA World Cup 2026™, Hisense is forging global sports partnerships to connect with audiences around the world.