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ViewLift and MyOutdoorTV Launch Conversational AI Search

In a significant advancement for outdoor enthusiasts, ViewLift, a global leader in digital streaming technology, has partnered with MyOutdoorTV (MOTV) to introduce an innovative AI-powered search feature. This update marks a milestone in how users can discover outdoor-related content through natural language, making it simpler and more intuitive for subscribers to find the hunting, fishing, and adventure programming they love.

A Game-Changing Introduction

The newly introduced Conversational AI Search allows users to search for content across the entire MyOutdoorTV platform using everyday language. This feature is currently accessible via the web, with plans to deploy voice support for smart TVs soon. Transitioning from traditional keyword searches, this advanced system is designed to interpret user intent, delivering relevant results from MOTV’s extensive library.

Powered by semantic intelligence, the technology combines vector search with retrieval-augmented generation (RAG). It meticulously analyzes titles, detailed metadata, and transcriptions within MOTV's catalog to comprehend context, intent, and subject relationships. As a result, users can experience a content discovery journey akin to that of leading streaming services like Netflix, elevating the way they find engaging programming.

Users can pose specific queries such as, "Show me archery elk hunts in the Colorado Rockies" or "Find fly fishing techniques for fast water trout," and receive immediate access to the most pertinent videos. This breakthrough aims to reduce the time between searching and viewing, ultimately enhancing user engagement on the platform.

User-Friendly Experience

This conversational search experience is designed to reduce user fatigue associated with traditional search methods. As users refine their queries, results update dynamically in real-time to reflect the evolving conversation. This intuitive interface features an interactive trailer function, allowing subscribers to watch clips directly from the search grid, helping them determine whether a program aligns with their interests.

ViewLift’s president, Manik Bambha, emphasized the importance of employing AI to enhance customer experiences. “We focus on leveraging cutting-edge technology used by major platforms like Netflix to create value for our users. The conversational discovery significantly shortens the gap between intention and viewing,” he stated.

His sentiments were echoed by Sean Luxton, Senior Vice President and General Manager of MOTV, who highlighted that with thousands of episodes encompassing various outdoor activities, quick access to relevant content is essential.

Discovering Without Limits

The ability to use contextual follow-up queries enables viewers to refine their results without restarting their searches. Users can filter content by expert, species, technique, or location, all while navigating a more conversational search interface. This shift from keyword to intention-driven navigation not only promotes engagement but also helps surface less popular content in MOTV’s library, increasing overall viewing duration.

This launch represents a notable progress in integrating generative AI and semantic search technologies into OTT streaming platforms, positioning ViewLift and MyOutdoorTV at the forefront of AI-driven content discovery in specialized video services.

About MyOutdoorTV

MyOutdoorTV is the leading subscription-based streaming platform for the outdoor lifestyle, specifically catering to enthusiasts of hunting, fishing, and adventure sports. It offers an extensive library featuring programming from renowned networks such as Outdoor Channel and Sportsman Channel, alongside exclusive original content. The platform aims to provide outdoor enthusiasts with a comprehensive resource for all things related to their interests.

About ViewLift

ViewLift is a technology company delivering digital solutions to content owners, specializing in live and on-demand video distribution. With a proprietary cloud-based technology, ViewLift enables global sports, media, and entertainment brands to create engaging digital platforms. Their service portfolio includes content management, multi-platform distribution, real-time analytics, and various monetization models that help owners of content maximize audience engagement and revenue.

For more information about ViewLift and its services, please visit ViewLift.com.