#Japan #Shibuya #Creative Solutions #Colorful Casting #Japan Creation Group

Strategic Partnership between Colorful Casting and Japan Creation Group

Overview

Colorful Casting Co., based in Shibuya, Tokyo, has officially announced its capital and business alliance with Japan Creation Group, headquartered in Taito, Tokyo. This partnership aims to combine the strengths of both companies to create a seamless, one-stop service approach for clients, covering planning, production, casting, and promotion. The collaboration is expected to accelerate brand experiences and drive better outcomes for businesses.

Background and Purpose of the Partnership

Colorful Casting operates one of Japan's largest entertainment platform applications, "ColorCast", which supports various marketing activities, including promotions, casting, events, and insights. Through user-generated content (UGC) and data-driven methodologies, they have successfully created new connections between companies and their talent, aiming for 100,000 registered users by August 2025.
On the other hand, Japan Creation Group is recognized as a comprehensive creative firm, incorporating manufacturing capabilities in printing, signs and displays, fixtures, and packaging, alongside expertise in 3D CGI, digital content production, web systems, publishing, and multilingual translation.

The alliance is set to broaden the business horizons of both companies, enhancing customer service and expanding their reach.

Anticipated Synergies

By merging Japan Creation Group's long-standing production and planning capabilities with ColorCast's entertainment platform, several new value offerings will emerge, including:

• - Event Production: Strengthened in-house capabilities for venue design, booth decorations, and production of brochures and promotional items.
• - Video Production: Joint planning and production of influencer content and campaign videos.
• - Merchandising: Establishment of systems for developing and mass-producing original and collaborative products.
• - Additional Services: A full suite of services, including promotional materials, publishing, and advertising executed through a single channel.

This means that client companies will benefit from a seamless approach to requesting services from planning and production to casting and promotion.

Future Developments

Together, the two companies intend to accelerate their collaboration across various sectors, providing a unified solution that integrates production and outreach capabilities. Their future vision encompasses not just the domestic market but also global expansion, aiming to innovate and deliver new value on an international scale.

Statements from Company Leaders

Yutaka Matsumoto, CEO of Colorful Casting Co.:
Through the partnership with Japan Creation Group, we have unified our strengths in production and outreach. Our approach will focus on providing rapid solutions to corporate challenges, from strategy and production to casting, management, and evaluation. We aim to broaden our reach not only in Japan but also in the global market, pioneering new possibilities in the entertainment industry.

Ichiro Fujita, President of Japan Creation Group:
Colorful Casting possesses the ability to refine concepts many consider norms into tangible solutions through their bold and creative approaches. I am eager to support their growth.

About Japan Creation Group

Founded on January 5, 2015, Japan Creation Group is a comprehensive creative entity offering services in printing, manufacturing, digital content creation, web and system designs, publishing, and model management. They are publicly traded on the Tokyo Stock Exchange with a security code of 7814. The group comprises various subsidiaries, including Nikkei Printing, Tokyo Lisumatic, and Cloudgate, providing multilingual translations across over 80 countries.
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About Colorful Casting Co.

Established on September 20, 2019, Colorful Casting operates the "ColorCast" application, a next-generation matching platform that connects companies with users based on individuality. The application allows seamless requests from talent and influencers to engage in various projects while offering services that include social media management and advertisement production. The company plans to actively expand internationally, including markets like South Korea, to establish a new infrastructure connecting businesses and unique talents in the entertainment industry.
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