Experience The Renewal of Yebisu at the Golden BAR Pop-Up Event in Tokyo
Experience the Golden BAR: A Celebration of Yebisu Beer
Sapporo Holdings' group company, Sapporo Beer, is hosting an exciting pop-up event titled Yebisu Beer Golden BAR. Kicking off from October 23 to October 26, 2025, this event will take place at Tokyo Midtown Hibiya in the beautiful Atrium. Visitors will have the unique opportunity to savor the flavors of the newly renewed Yebisu beer, known for its rich 135-year history.
The Yebisu beer, regarded as a pioneer of premium beers since its inception in 1890, continues to enhance its exquisite taste. This latest renewal in September focused on fine-tuning the malt blend to create a fuller flavor profile and a stunning golden hue. With a recipe that consists of 100% malt, Yebisu yeast, and aromatic hops from Bavaria, alongside a long aging process, every sip of Yebisu exudes depth and richness.
At the Yebisu Beer Golden BAR, attendees will not only enjoy tasting this premium beer but will also see the **
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