#Japan #Shibuya #Gaming Culture #PARCO GAME CENTER #Shibuya GAMES WEEK

Experience the Ultimate Gaming Culture at PARCO GAME CENTER

On February 6, 2026, the highly anticipated PARCO GAME CENTER, produced by Parco Co., Ltd., will open its doors in Shibuya for a limited time. This event coincides with the urban game festival, SHIBUYA GAMES WEEK 2026. Visitors can immerse themselves in a unique space that truly embodies the phrase “play the gaming culture.”

The PARCO GAME CENTER aims to provide an experience beyond just playing games. It offers a variety of attractions, including retro game consoles, game art, collaborative goods from artists, clothing integrated with puzzle-solving elements, and artistic card games. Shibuya PARCO is known for attracting a multitude of gaming enthusiasts from both domestic and international locations, making it the ideal venue for such an extraordinary event.

Event Details:

• - Dates: February 6 (Friday) - March 2 (Monday)
• - Hours: 11:00 AM - 9:00 PM (Last day closes at 6:00 PM)
• - Location: PARCO MUSEUM TOKYO (4th Floor of Shibuya PARCO)
• - Entry Fee: Free
• - Special Website: PARCO GAME CENTER
• - Organizer: Parco Co., Ltd. / PARCO GAMES

Unique Features of PARCO GAME CENTER
The design of the game center is led by designer KID ROSE, known for collaborations with international fashion brands. The creation process also involves Donald Hisayama, who has experience in spatial design, ensuring that every corner of this space is packed with cultural elements that enhance the gaming experience.

Through various forms of art, design, and expression, PARCO GAME CENTER captures the multifaceted nature of gaming—not just as a pastime, but as a vibrant culture interlaced with fashion, music, film, live events, and markets. PARCO GAMES envisions real-life spaces where unforeseen encounters and unspoken communications can lead to new forms of play.

Experience Highlights:
Visitors can try out not only games from PARCO GAMES but also engage with around 20 recommended indie titles, explore artistic merchandise, and enjoy unique pop-up events featuring brands like TOMASON, GameRun, and WALLHACK. Events will include competitions and demonstrations, bringing together players and fans.

1. TOMASON MONSTER’S CARD will hold its official tournament inviting participants and spectators to immerse themselves in its beautifully designed world.
2. The Midnight Peppermint duo will be showcasing and selling their mini-games and souvenirs.
3. Collaborations such as PARCO GAMES x Metropolitan Crossbottle will offer specially designed items for purchase.
4. GEEK WATCH TOKYO will present digital watches featuring gaming functionalities and unique designs based on iconic characters.
5. Coffee Supreme will also be featured, showcasing their exceptional coffee culture.
6. Numerous other brands, such as Chillweeb, will be offering exclusive clothing lines inspired by gaming and anime cultures.

The Future of Gaming Experience:
As gaming increasingly moves to online platforms, PARCO GAMES views physical spaces as significant. PARCO GAME CENTER represents a physical embodiment of gaming culture where participants can step beyond screens and into new, dynamic interactions.

Don’t miss out on this exciting opportunity to explore the innovative landscape of gaming culture at PARCO GAME CENTER this February in Shibuya! Connect with fellow gamers, experience unique offerings, and most importantly, celebrate the joys of gaming together in this unforgettable event.

Be sure to check back for updates and new events on the official pages as we lead up to this amazing gathering at Shibuya PARCO!