New Digital Leasing System Introduced at LATOV Commercial Complex in Iwaki City

Introduction of a New DX Leasing System at LATOV

Counterworks, a company based in Shinagawa, Tokyo, has recently announced the implementation of its digital leasing system, "Shop Counter Enterprise," at LATOV, a complex commercial facility operated by Latov Corporation in Iwaki City, Fukushima.

LATOV consists of three floors of commercial spaces, followed by public facilities and office spaces, making it a hub of diverse activities right next to JR Iwaki Station. However, managing leasing operations for both permanent and temporary tenants has posed significant challenges for LATOV. Until now, the team has struggled with heavy administrative burdens related to document preparation, billing, and overall management, relying heavily on manual processes using Excel. This has resulted in difficulties in efficiently managing events and ensuring that crucial information, such as sales data and negotiation histories, is effectively accumulated and shared among staff members.

The need for an effective solution became more pressing as LATOV aimed to infuse its limited spaces with vibrancy and diversity through temporary events. Short-term leasing has always required extensive negotiations and documentation, making it hard to execute frequently due to administrative bottlenecks. Moreover, the shortage of time available for new leasing initiatives due to the daily management tasks has been a growing concern for the organization.

Objectives for Implementing Shop Counter Enterprise

To address these challenges, Latov Corporation is leveraging the capabilities of "Shop Counter Enterprise" to create a centralized management system. This system will streamline the management of spaces dedicated to events and permanent leases, including schedules, inquiries, business negotiations, and contractual obligations.

By adopting this system, the company aims to enhance the visibility of available spaces and negotiation statuses, preventing conflicts in scheduling and ensuring smoother operations. A targeted goal is to boost the use of event spaces by around 50% within the first year of implementation by alleviating administrative burdens.

Moreover, the system will facilitate the accumulation of historical negotiation data and tenant information, enabling Latov Corporation to move away from reliance on individual staff. This will ultimately strengthen leasing operations for permanent spaces and contribute to creating a lively environment in the region surrounding the facility.

Feedback from Latov Corporation

In a statement from the management team at Latov Corporation, they expressed their commitment to continuously bringing change and excitement to LATOV, harnessing its prime station-front location. They acknowledged that short-term leases are crucial for driving sales and offering new attractions for visitors. However, the administrative load associated with coordinating and processing documents can overwhelm limited resources. The implementation of "Shop Counter Enterprise" is seen as a vital step in organizing data related to spaces, negotiations, and contracts, paving the way for a more fluid operational environment.

The management team hopes that this will not only improve temporary leasing but also enhance the utilization of permanent spaces, ultimately contributing to an appealing facility for the local community.

Additional Resources and Contact Information

For those interested in LATOV's leasing opportunities, the facility has launched an online interest platform, providing details about available spaces and the application process. Further details about the "Shop Counter Enterprise" system, including functionalities and implementation schedules, can be found on the company's website.

About Counterworks

Counterworks is dedicated to the planning, development, and operation of "Shop Counter" and "Shop Counter Enterprise," aimed at improving efficiency and productivity across commercial leasing operations. The company has reported a successful implementation in over 1,500 commercial facilities across Japan. For more information, visit Counterworks.