A Spotlight on Japan's Pop Culture in Thailand: Upcoming Marketing Forum
The exciting intersection of Japanese pop culture and international marketing will soon be showcased at the
Japan Pop Culture Marketing Forum in Thailand. Taking place on
August 29, 2025, at the Donki Hall in Bangkok, this event is a collaboration between
CGO.com,
Daimaru Matsuzakaya, and
Tsugiste. Attendees can expect to engage with innovative marketing strategies that utilize the captivating essence of Japan's cultural phenomena.
Collaborative Efforts for Success
Since July of this year, the three companies have partnered to promote Japanese pop culture as a tool for marketing, content creation, and human resource development tailored for both local and international businesses.
Daimaru Matsuzakaya has already begun initiatives in Thailand, collaborating with a well-known actress who is developing a Japanese restaurant in Bangkok. This partnership sets the stage for the upcoming forum, blending cultural insight with marketing prowess.
Event Details
- - Event Name: Next Wave Japan: Japan Pop Culture Marketing Forum in Thailand 2025
- - Date: August 29, 2025
- - Time: 14:00 - 19:00 (local time)
- - Venue: Donki Hall, 107 Soi Sukhumvit 63, Khlong Tan Nuea, Watthana, Bangkok 10110, Thailand
- - Entry Fee: Free (attendees cover their own travel and accommodation)
- - Organizers: Daimaru Matsuzakaya
- - Co-organizers: CGO.com and Tsugiste
- - Inquiries: Contact Daimaru Matsuzakaya's Influencer Business through their website.
Forum Highlights
The forum promises a rich program divided into two segments:
Part 1: Marketing Seminar
This segment will feature discussions on successful marketing cases using metaverse and influencer strategies, along with collaboration examples involving idols and gyaru culture. Expert speakers will include:
- - Rui Okazaki, Director of DX Promotion at Daimaru Matsuzakaya, discussing