SBI Securities Achieves Excellence with Three-Star HDI Ratings for Customer Support

SBI Securities, a prominent player in the Japanese financial sector, has proudly announced its remarkable achievement of securing a prestigious three-star rating from HDI-Japan. This accolade, awarded for both the call center and web support services, is a testament to the company’s unwavering commitment to enhancing customer experience. With this recognition, SBI Securities has now achieved the three-star rating 15 times in the call center category and 14 times for web support.

Overview of the Ratings

The ratings, released by HDI-Japan on September 4, 2025, evaluate corporate call centers and web support services based on international standards. The HDI rating system ranks services on a scale from three stars to no stars, assessing user experience through both general users and industry experts.

Positive Assessment of SBI Securities

Call Center Service Evaluation

The comments regarding SBI Securities’ call center service highlight several key strengths:

- Polite and Professional Staff: Each representative handles inquiries with care and courtesy, demonstrating a genuine concern for customers.
- Effective Communication: The staff are skillful in drawing out customer concerns and questions, ensuring that each interaction is both enlightening and reassuring.
- Comprehensive Understanding: The support team accurately interprets customer inquiries, providing clear and satisfactory explanations that enhance customer understanding.

Web Support Service Evaluation

In terms of web support, the evaluation noted the following strengths:

- User-Friendly Navigation: The website features an organized menu that makes it easy for customers to find relevant products and services.
- Rich Multimedia Content: SBI Securities provides an array of engaging video content and easy-to-understand materials for beginners, ensuring quick access to essential information.
- Diverse Support Options: The platform offers multiple support avenues, guiding customers to the most suitable resources tailored to their needs, simplifying the resolution of issues.

A Customer-Centric Philosophy

Under the guiding principle of a “customer-centered” approach, SBI Securities has consistently implemented various measures to ensure it provides the best service at the lowest fees within the industry. The achievement of the three-star rating is seen as a recognition of the company’s dedication and continuous efforts in customer satisfaction. Moving forward, SBI Securities is committed to enhancing its services further to support individual investors in asset formation through a diverse array of products and services available online.

About HDI-Japan

HDI (Help Desk Institute) is the largest membership organization in IT support services worldwide and pioneered the first international certification system in this field. Founded in the USA in 1989, HDI's mission is to enable business success through exceptional customer experience. HDI also holds the most successful annual conference in the industry for professionals in customer service and technical support. Operating neutrally among various vendors, HDI promotes networking and information sharing among over 50,000 members, including numerous top global companies listed in Fortune’s rankings. HDI-Japan, established in 2001, mirrors this concept tailored to the Japanese market and is managed by Sinc Service Co., Ltd., based in Kawasaki City.

Financial Regulatory Information

SBI Securities operates as a registered financial services provider under the standards set by the Kanto Local Finance Bureau, with registration number 44. The company is a member of multiple financial associations, ensuring a wide-ranging compliance and support framework for its clients.

Conclusion

SBI Securities' accolade from HDI-Japan is not merely a recognition; it signifies the company's relentless pursuit of excellence in customer service. As the landscape of financial services continues to evolve, SBI Securities remains committed to leading the industry in customer satisfaction and support effectiveness.