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ADAMA Launches Marathon® in Australia

In a significant move for agricultural innovation, ADAMA Ltd., a prominent player in global crop protection, has unveiled Marathon®, its first herbicide derived from Pyrasulfotole, aimed specifically at cereal growers in Australia. This launch sets the stage for a more effective approach to weed management, enhancing yield potential in wheat and barley crops for the 2026 growing season.

Advanced Weed Control Technology

Marathon® is distinguished by its advanced formulation, which integrates Pyrasulfotole's potent herbicidal properties with ADAMA's proprietary high-load formulation technology. This product is designed to tackle a variety of broadleaf weeds that often plague cereal fields. By harnessing Pyrasulfotole's strong compatibility with tank mixes, farmers can more effectively manage complex weed populations within a single application round.

One of the critical benefits of Marathon® is its role in Integrated Weed Management (IWM). This approach not only helps in controlling resistant weed strains but also supports long-term field performance. Farmers facing challenges from mixed weed populations will find Marathon® to be a reliable ally in optimizing their weed management strategies.

Product Features and Formulation Advantages

The formulation of Marathon® incorporates Mefenpyr-diethyl as a built-in safener, bolstering crop tolerance and ensuring weeds remain susceptible to treatment. This sophisticated design promises not only effective weed control but also safeguards the crop health of wheat and barley, which are staples for many agricultural operations across Australia.

ADAMA's pioneering technology enables the creation of high-load emulsifiable concentrate (EC) systems that maintain physical stability across a range of storage and handling conditions. This means that whether stored in hot or cold environments, farmers can expect Marathon® to perform consistently well. The formulation's efficiency results in lower application volumes and simplifies the mixing process, ultimately leading to reduced logistics for farmers.

Sustainability and Efficiency

Marathon® does more than just fight weeds—it embodies sustainability in agricultural practices. By increasing operational efficiency and minimizing on-farm resources like containers and transportation needs, it aligns with growing demands for eco-friendly farming solutions. For growers, this translates to effective weed management without compromising environmental responsibility.

“Pyrasulfotole combined with our high-load formulation technology opens a new chapter for cereal growers,” said Germain Boulay, Head of Global Herbicides at ADAMA. “Our aim is to provide consistent performance and a seamless experience for farmers, and this product is just the beginning of our expanded offerings in this space.”

The Path Forward for ADAMA

With the introduction of Marathon®, ADAMA is not merely launching a product but rather establishing a foundation for future innovations that will continue to address the evolving challenges in weed control. Over the next few years, the company is poised to roll out additional Pyrasulfotole-based solutions tailored to meet the specific agronomic needs of key markets such as Canada and the United States.

ADAMA’s commitment to research and development ensures that farmers will have access to high-quality, effective herbicides that not only tackle current agricultural challenges but anticipate future ones as well.

As ADAMA continues to develop its portfolio, Marathon® stands as a testament to the company's dedication to empowering farmers worldwide—with practical, innovative solutions that reinforce sustainable farming practices.

For those interested in discovering more about ADAMA's extensive range of crop protection products, visit ADAMA.