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KUZEN and PORTERS Seminar: Personalizing Communication in Recruitment

In a landmark achievement, KUZEN and PORTERS have announced that their collaboration has surpassed 40 successful integrations, marking a significant milestone in the human resources sector. This partnership was established in 2022, aiming to revolutionize candidate communication and enhance marketing strategies for recruitment agencies.

Background of the Partnership

As the labor market continues to shrink, the competition for talent is intensifying. In the recruitment industry, differentiation is key. Swift responses to candidate inquiries can greatly improve satisfaction, but relying on traditional methods such as phone calls or emails often increases the workload for career advisors and administrative staff.

To address this challenge, the two firms are leveraging LINE, a commonly used messaging tool, for streamlined communication. By linking the robust data from PORTERS' system with KUZEN’s conversational capabilities, they are ushering in a new era of personalized communication that effectively tackles common industry issues. This innovative approach focuses on improving crucial performance indicators (KPIs) such as driving new registrations, enhancing candidate experience (CX), and re-engaging dormant candidates.

Upcoming Free Online Seminar

To commemorate this milestone, a free online seminar titled "How to Achieve Personalized Communication Through Data Utilization" will be held on November 20, 2025, from 12:00 PM to 1:00 PM JST. The online event will be conducted via Zoom Webinar and is designed for executives, business leaders, and staff from recruitment agencies.

Seminar Details:

• - Topic: How to Achieve Personalized Communication Through Data Utilization
• - Date and Time: November 20, 2025, from 12:00 PM - 1:00 PM (Registration opens at 11:50 AM)
• - Format: Online (Zoom Webinar)
• - Cost: Free
• - Target Audience: Executives or persons responsible for business operations within recruitment agencies
• - Speakers:

- Noritaka Fujita (VP of Marketing, KUZEN)
- Ken Makimoto (Consulting Unit Evangelist, PORTERS)

Key Topics Covered:

• - Latest trends in LINE utilization in the recruitment industry.
• - How the integration of PORTERS and KUZEN automates communication from application to hiring.
• - Strategies to enhance engagement and prevent candidate drop-off.
• - Case studies showcasing successful implementations.

To register for the seminar, please visit this page.

Overview of KUZEN Services

KUZEN is a dialogue design platform aimed at maximizing marketing effectiveness and improving operational efficiency. It offers flexible integrations with various CRMs and communication tools, supported by comprehensive operational assistance. Over 650 businesses, irrespective of industry or size, have successfully adopted KUZEN’s services. More information can be found at https://www.kuzen.io.

About PORTERS Inc.

Founded in August 2001, PORTERS specializes in developing and providing cloud services tailored for the recruitment industry, as well as offering consulting support for implementation. Their headquarters is located in Tokyo, and they are committed to improving recruitment processes through technology. Visit https://www.porters.jp for more details.

For inquiries related to this press release, please contact:
KUZEN Inc.
PR Department: Gyouda
Email: [email protected]