#USA #Los Angeles #Monogram Capital #Grand Fitness #Flynn Group

Monogram Capital Partners Divests from Grand Fitness Partners

Monogram Capital Partners, a private equity firm based in Los Angeles, has made headlines with its recent exit from an eight-year investment in Grand Fitness Partners. This move, announced on March 31, 2026, marks a significant milestone for Monogram, which has been an active partner in the growth of Grand Fitness, a leading franchisee in the Planet Fitness system.

A Look Back at the Partnership

Founded in 2010, Grand Fitness started as PF Atlantic Holdings with a modest portfolio of just 14 locations along the East Coast of the United States. In 2017, Monogram Capital Partners became the company’s first institutional investor. Over the years, Monogram has not only provided capital but has also played a crucial role in building the operational framework necessary for scaling the business. The firm guided Grand Fitness through its evolution into one of the most significant operators within the Planet Fitness network, expanding its footprint from those initial 14 clubs to a current total of 98 locations in five states.

Jared Stein, Co-Founder and Partner at Monogram, reflected on this partnership: "Supporting the Company's growth has been one of the most rewarding collaborations in our firm's history. The opportunity to partner with my former firm [HGGC] in the final chapter of this investment only adds to the satisfaction of this exit."

The Sale to Flynn Group

The exit was executed through the sale of Grand Fitness to Flynn Group, a well-known entity in the franchise market, recognized as the largest operator of restaurants globally and a notable player in fitness franchises. This successful transaction not only signifies the growth journey of Grand Fitness but also illustrates the strength of partnerships formed in business.

In 2021, Monogram had already sold a majority stake of Grand Fitness to HGGC while retaining a minority position. This strategic decision allowed Monogram to stay involved with the management team, enabling a phased exit that supports continued growth strategies for the business.

Growth and Development Focus

During Monogram’s stewardship, Grand Fitness developed a robust institutional infrastructure, expanded its leadership team, and adopted a disciplined approach to growth, characterized by new unit development and strategic acquisitions. Monogram’s focus on enhancing enterprise sales capabilities significantly contributed to the company’s transformation into a powerhouse franchisee within the Planet Fitness ecosystem.

According to the latest figures, Grand Fitness now boasts an impressive operational capacity, generating significant sales and employing a robust team across its multiple locations. The firm has earned a reputation for providing welcoming and accessible fitness experiences, highlighting its commitment to community-centric service.

The Future of Grand Fitness and Flynn Group

With the transition now complete, Flynn Group stands poised to lead Grand Fitness into its next chapter. As one of the fastest-growing franchisees in the Planet Fitness arena, the new ownership is committed to furthering the organizational culture established by the founding team. Flynn Group’s extensive resources and operational expertise in the franchise sector signal potential for continued growth and innovation.

Flynn Group operates thousands of fitness establishments and restaurants across the US, Australia, and New Zealand, employing tens of thousands of individuals and generating billions in annual sales. This scale might contribute to greater operational efficiencies and enhanced customer experiences in the future for Grand Fitness members.

Conclusion

The sale of Grand Fitness to Flynn Group wraps up a successful investment journey for Monogram Capital Partners. This exit highlights the importance of strategic partnerships in the finance and franchise industries and underlines Monogram’s role as a facilitator of growth in consumer-driven markets. As Flynn Group takes charge, all eyes will be on how they harness this opportunity to elevate the Grand Fitness brand further.