Hisense Achieves Record Overseas Sales during Black Friday with Surge in Smart Home Devices
In a robust display of market leadership, Hisense, a top global brand in consumer electronics and home appliances, achieved impressive overseas sales during Black Friday 2024, focusing on large screen televisions and innovative smart home devices. This remarkable performance highlights the increasing consumer demand for advanced technology and smart living solutions.
Historically, Black Friday marks a significant shopping period, and Hisense capitalized on this opportunity, continuing its dominance in the global marketplace for large screen TVs. The company's strategic emphasis on high-end models, especially those with displays surpassing 100 inches, proved to be a winning approach. For instance, sales surged by 106% in Australia, while South Africa saw Hisense emerge as a leading brand in key retail channels like MAKRO, OKF, and HIFI. In Germany, sales skyrocketed by an incredible 220% year-over-year, making Hisense the top seller on Amazon in that region. In the United States, the company noted a staggering 94% increase in overall sales, moving 490,000 units during this peak shopping event.
Hisense has witnessed significant advancements in the large screen television segment. In the United Kingdom, the demand for ultra-large TVs and MiniLED technology has notably increased, whereas in Mexico, there was a sharp rise in interest for large and premium products, specifically 85-inch TVs and MiniLED models. The United States recorded an astonishing 7504% growth in 100-inch TV sales. Italy also saw substantial movement in both medium and large display segments, with MiniLED TV sales rising by 244%.
Additionally, Hisense's efforts to enhance consumer lifestyles through smart home solutions have resonated well with customers worldwide. A standout product is the BCD-522 refrigerator, which operates on a smart Wi-Fi system that allows users to adjust temperature settings remotely via the ConnectLife app. The food inventory system enables consumers to track and manage their groceries effectively, helping to ensure that their culinary needs are met efficiently.
This innovative product line gained remarkable traction across many markets. In Germany, Hisense recorded a peak week for refrigerator sales, with premium models leading the charge. France experienced similar growth in the premium sector, while in the U.K., the BCD-522 completely sold out and sales surged by 176% year-over-year in France.
Hisense continues to solidify its position as a global leader in consumer electronics, particularly in the TV market, where it ranked first in the worldwide sales of 100-inch televisions, according to Omdia. The company's rapid expansion is evident in its operations across over 160 countries, focusing on multimedia goods, home appliances, and smart IT technologies. As demand for large screen TVs and smart home products continues to rise, Hisense is well-poised to maintain its leadership in the consumer electronics industry, further expanding its reach and influence in this competitive marketplace.
Historically, Black Friday marks a significant shopping period, and Hisense capitalized on this opportunity, continuing its dominance in the global marketplace for large screen TVs. The company's strategic emphasis on high-end models, especially those with displays surpassing 100 inches, proved to be a winning approach. For instance, sales surged by 106% in Australia, while South Africa saw Hisense emerge as a leading brand in key retail channels like MAKRO, OKF, and HIFI. In Germany, sales skyrocketed by an incredible 220% year-over-year, making Hisense the top seller on Amazon in that region. In the United States, the company noted a staggering 94% increase in overall sales, moving 490,000 units during this peak shopping event.
Hisense has witnessed significant advancements in the large screen television segment. In the United Kingdom, the demand for ultra-large TVs and MiniLED technology has notably increased, whereas in Mexico, there was a sharp rise in interest for large and premium products, specifically 85-inch TVs and MiniLED models. The United States recorded an astonishing 7504% growth in 100-inch TV sales. Italy also saw substantial movement in both medium and large display segments, with MiniLED TV sales rising by 244%.
Additionally, Hisense's efforts to enhance consumer lifestyles through smart home solutions have resonated well with customers worldwide. A standout product is the BCD-522 refrigerator, which operates on a smart Wi-Fi system that allows users to adjust temperature settings remotely via the ConnectLife app. The food inventory system enables consumers to track and manage their groceries effectively, helping to ensure that their culinary needs are met efficiently.
This innovative product line gained remarkable traction across many markets. In Germany, Hisense recorded a peak week for refrigerator sales, with premium models leading the charge. France experienced similar growth in the premium sector, while in the U.K., the BCD-522 completely sold out and sales surged by 176% year-over-year in France.
Hisense continues to solidify its position as a global leader in consumer electronics, particularly in the TV market, where it ranked first in the worldwide sales of 100-inch televisions, according to Omdia. The company's rapid expansion is evident in its operations across over 160 countries, focusing on multimedia goods, home appliances, and smart IT technologies. As demand for large screen TVs and smart home products continues to rise, Hisense is well-poised to maintain its leadership in the consumer electronics industry, further expanding its reach and influence in this competitive marketplace.
Topics Consumer Technology）
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