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Celebrating 90 Years of Smart Innovations

Morphy Richards, the renowned British brand of premium small appliances, is set to celebrate a significant milestone: its 90th anniversary in 2026. This rich history will be showcased at the much-anticipated IFA Berlin 2026, taking place from September 4th to 8th. The brand will unveil its latest innovations in kitchen solutions, home appliances, and air treatment technologies, demonstrating how nearly a century of design experience continues to inspire modern living.

A Legacy Forged in Time

Founded in 1936 by Donal Morphy and Charles Richards, Morphy Richards envisioned a future where high-quality appliances were accessible to everyone, combining exceptional design with practical functionality. Over the decades, the brand adapted to changing lifestyles and consumer needs, establishing itself as a leader in blending practicality with thoughtful design. As it approaches its 90th anniversary, the slogan "Forged by Time. Inspired by Tomorrow" captures both the brand's extensive legacy and its future-focused approach to product innovation.

Martin Guo, the Global Director of Morphy Richards, articulated the significance of this milestone:

"Ninety years is both a remarkable achievement and a responsibility to continue evolving. The philosophy that inspired Morphy Richards in 1936 remains relevant today: create products that meet the real needs of households and enhance daily living experiences. As lifestyles continue to change, we remain committed to developing practical and meaningful solutions for modern life."

90 Years of Smart Ideas

At IFA Berlin 2026, Morphy Richards will bring its 90th anniversary to life under the theme "90 Years of Smart Ideas," celebrating the enduring philosophy of the brand—"Smart Ideas for Your Life." This exhibition will highlight how 90 years of design tradition are inspiring innovations that respond to the ever-changing needs of contemporary living.

Among the standout products is the S1 Pro ductless portable air conditioner, a cutting-edge cooling solution designed for comfort with flexibility and no installation required. With a hose-free design, airflow of up to 8 m/s, and four-direction oscillation, it provides rapid and precise cooling. Additionally, integrated functions for air conditioning, fan, and dehumidification ensure versatility year-round. Smart control options, including app management, remote control, and touch panels, enhance convenience. The eco-friendly refrigerant options are tailored for regional markets. Also showcased will be the compact S1 Lite model, maintaining the same hose-free cooling approach and plug-and-play ease.

In the kitchen category, Morphy Richards will unveil the Fusion kettle and toaster, which blend retro aesthetics with modern functionality. Recent launches in the UK, including the Clay and Cassini collections, reflect the rising demand for appliances that harmoniously combine performance with home decor. The Fusion collection earned recognition at IFA 2025 as one of the "Best of IFA" selections by Gadget Flow, appealing to both design-conscious consumers and those seeking practicality.

Other innovative products include the InfuseChill flavored ice maker, allowing users to create ice infused with coffee, juices, sodas, and other beverages for more creative chilled drinks, and the fully automatic coffee machine, bringing café-quality convenience into the home. These innovations showcase Morphy Richards’ relentless commitment to developing practical solutions for evolving lifestyles.

Calvin, the Product Director of Morphy Richards, stated:

"This year’s range reflects the changing everyday needs. Whether creating comfort in warmer environments, simplifying food preparation, or enhancing home convenience, each showcased product is developed around real-life use cases. The collections demonstrate how smart ideas can continue to meaningfully improve everyday experiences."

As Morphy Richards embarks on this 90-year journey of innovation, the IFA Berlin 2026 serves as a platform to celebrate its legacy while exploring the future of daily living. Visit the Morphy Richards exhibition in Hall 6.1-102 and discover "90 Years of Smart Ideas," or find more information on their website at morphyrichards.com/pages/ifa2026.