Discover Rare Vintage T-Shirts at the Exclusive Two-Day Event in Harajuku

Explore Vintage Treasures at AWESOME by BRING

AWESOME by BRING, a leading vintage and archive buy-and-sell specialty store in Harajuku, operates under the guiding principle of "NEXT REUSE CULTURE" by STAYGOLD Co., Ltd. This Golden Week, we’re excited to announce a unique event on May 3rd and 4th, 2025, offering more than 500 remarkable vintage T-shirts from the 1970s to 2000s for your perusal.

Event Details

Over these two exclusive days, visitors to our shop located along Cat Street in Harajuku can explore a diverse selection of vintage T-shirts sourced from various popular genres, including music bands, iconic films, corporate branding, and beloved anime. Our curated collection will include rare items that are not only collectible but also tell fascinating stories from the past.

Among the highlights of this event is a special piece that is deemed 'phantom,' available only at AWESOME by BRING. Each shirt possesses its own unique story, showcasing the timeless value of these treasures. We invite you to connect with these garments that bear the marks of history.

The experience at AWESOME goes beyond mere shopping. Each item is carefully presented by our knowledgeable staff, who will share insights into its background, era, and cultural significance. Additionally, we’ve created an engaging environment with dedicated photo spots where you can capture your experience with the T-shirts you purchase.

Make sure to include a visit to our event in your Golden Week plans; we would be delighted to welcome you!

Why Vintage T-Shirts Are Gaining Popularity

Rarity and Cultural Value

While there is no universally accepted definition of vintage, in the secondhand clothing industry, items created from the 1980s to the 2000s—including band merch, movie memorabilia, corporate branding, and anime collectibles—are recognized as distinct from standard used clothing and possess significant value.

The rise in popularity of vintage T-shirts can be attributed to their adoption by various fashion icons, such as Kanye West, Travis Scott, and Justin Bieber, who have incorporated them into their wardrobes, igniting considerable interest in them. The characteristic of these T-shirts, being one-of-a-kind pieces that are not produced anew, contributes to their allure, leading to a declining supply amidst increasing demand. This has led to a re-evaluation of their market value as "assets" in the clothing world.

Sustainability

With growing environmental awareness, sustainable fashion is receiving more attention. Vintage T-shirts are seen as part of a larger movement towards clothing reuse, fostering a culture of valuing old garments over new purchases. As consumers embrace the notion of caring for and cherishing older items, the demand for vintage pieces continues to grow.

Event Venue

Visit us at "AWESOME by BRING", located at: 4-25-35 Jingumae, Shibuya, Tokyo, Japan, in the Harajuku Maple Square Building, 2F. The event will run from 12:00 PM to 8:00 PM on May 3rd and 4th, 2025.

Visitor Benefits

- Coupon Acquisition: Add us on LINE, or mention our Instagram account (AWESOME by BRING) on your social media.
- Enjoy a photo booth where you can take pictures with your purchases.

Through our reuse services, we aim to inspire changes in consumer behavior and foster a new culture where the option of choosing second-hand items becomes the norm. We are dedicated to making the perception of second-hand buying cleaner and more positive. We continue to strive to educate people about the value of vintage merchandise through events like this one at AWESOME by BRING.