Shelley West Takes the Helm as Country Director for Ogury in Canada
In a significant move for the ad tech industry, Ogury has appointed Shelley West as the new Country Director for Canada. This decision marks a strategic step as the company seeks to amplify its presence and maintain its leadership in innovative advertising solutions. Based in Toronto, Shelley is set to harness her rich background in media and advertising to spearhead commercial initiatives and enhance Ogury's footprint throughout Canada.
With an illustrious career spanning over two decades, West has built a reputation as a formidable force in the media landscape. Before joining Ogury, she served as the Vice President of Client Partnerships at MiQ, a global programmatic media partner. Her tenure there was marked by a significant transformation in the company’s revenue generation strategy, leading a sizable sales team to increase annual revenue by 30%. Her previous role as Senior Vice President of Global Partnerships at Anthem Sports and Entertainment’s AXS TV showcased her capability in managing large-scale partnerships and driving lucrative multimillion-dollar initiatives.
In her new role at Ogury, West will concentrate on fostering greater awareness of the company’s unique Personified Advertising technology, which prioritizes consumer privacy while delivering effective advertising solutions. "Ogury's commitment to innovating beyond conventional targeting immediately caught my attention," she stated. West's objective is to empower brands and agencies to execute impactful digital campaigns, adapting to the ever-evolving advertising landscape while respecting consumer data.
West’s background is not just about achieving growth; her expertise extends to being a certified Executive Leadership Coach. This aspect of her career has allowed her to inspire and mobilize teams towards operational excellence while achieving commercial success. With her ability to balance work and family life as a devoted mother of two, she aims to lead Ogury’s ambitious next phase with a strategic yet empathetic approach.
Anthony Flaccavento, Ogury's General Manager for the Americas, expressed confidence in West's leadership. "Shelley is known for her strategic foresight and understanding of market trends," he remarked. He emphasized that she would be essential in navigating the complexities of Canada’s advertising market, particularly as Ogury continues to pursue innovative solutions that deliver sustainable results.
At Ogury, the focus is on advancing its operations and fostering relationships with agency holding companies and direct brands. The company prides itself on providing relevant audience targeting solutions that rely on in-depth data analytics rather than intrusive tracking methodologies. By emphasizing audience personas instead of individual targeting, Ogury distinguishes itself in a saturated market festooned with outmoded advertising techniques.
Founded in 2014, Ogury leverages its vast dataset—comprised of customer surveys and enhanced by billions of data points—to offer advertisers insights that are unparalleled in the ad tech realm. With a dedicated team of over 500 professionals across 19 countries, Ogury continues to innovate in ways that honor consumer choices while driving effective campaigns.
In summary, Shelley West’s appointment as Country Director positions Ogury to capitalize on her extensive experience as it seeks to innovate advertising methodologies in Canada. With a commitment to privacy-centric advertising and robust growth strategies, Ogury is poised to strengthen its market influence under West’s leadership, showcasing the transformative potential of its Personified Advertising technology.