#Japan #Tokyo #Convenience Wear #Citizen Watch #Hiroshi Ochiai

Exciting Launch of Convenience Wear's Newest Collection

FamilyMart, a leading convenience store chain, is thrilled to announce the launch of its original apparel brand, "Convenience Wear," starting April 17, 2026. In the lead-up to its 45th anniversary in September 2026, the company has adopted the slogan "Ichi-ban Challenge" to encapsulate its commitment to innovation and quality.

With an emphasis on finding the best options, Convenience Wear aims to reflect the essence of style through collaborations with renowned fashion designer Hiroshi Ochiai. The brand, which debuted in 2021, has captured attention for its approach to delivering high-quality materials and designs that enhance the convenience of shopping for apparel at your local store.

New Products on the Horizon

This upcoming season will feature standout items, notably a watch co-developed with Citizen Watch, along with functional caps and short socks in fresh colors. These new products promise to elevate the Spring/Summer 2026 collection.

1. Short Socks
Price: 390 yen (429 yen including tax)
Release Date: Lilac and Pistachio available from April 17, 2026, and Flamingo and Jalapeño from May 8, 2026
Highlights: Thickened toe and heel for durability, anti-bacterial treatment to prevent odor, and vibrant seasonal colors. Sizes range from 22-25 cm and 25-28 cm.

2. Watch
Price: 1,817 yen (1,998 yen including tax)
Release Date: Available from April 17, 2026
Highlights: Boasting a sleek white and chic black dial and 10 atm water resistance, this watch is designed for both adults and children. The second hand, belt holes, and other elements feature FamilyMart's iconic color scheme.

3. Functional Cap
Price: 1,817 yen (1,998 yen including tax)
Release Date: Available from April 17, 2026
Highlights: Crafted from lightweight mesh for breathability, this cap offers a large brim with over 90% UV protection and is machine washable, perfect for active lifestyles.

4. Basic Shorts
Price: 800 yen (880 yen including tax)
Release Date: Transitioning from May 12, 2026
Highlights: Overhauled for comfort with deeper cut designs and improved seams for a softer feel, tailored for everyday wear. Sizes available in M and L.

Hiroshi Ochiai: The Man Behind the Vision

Fashion designer Hiroshi Ochiai, born in 1977 in Tokyo and a graduate of Bunka Fashion College, founded his brand FACETASM in 2007. His accolades include several prestigious awards, and he has collaborated with global brands like NIKE and Coca-Cola. His innovative contributions promise to continue shaping the landscape of contemporary fashion.

Looking Forward

As FamilyMart gears up for its 45th anniversary, it remains dedicated to adapting to the changing landscape and fostering deep connections with its customers. The "Ichi-ban Challenge" is more than just a catchphrase; it's a commitment to offering the best choices and experiences.

With its blend of convenience, style, and quality, Convenience Wear is poised to be a go-to choice for fashion in everyday life. For more information, visit the official FamilyMart anniversary page here.