PGA TOUR Partners with Iconic Stanley 1913 for Sustainable Drinkware Initiative

PGA TOUR and Stanley 1913: A Sustainable Partnership

The PGA TOUR has officially announced an exciting multi-year partnership with Stanley 1913, one of the most recognized brands in drinkware, known especially for its commitment to sustainability. This collaboration marks a significant milestone, as Stanley 1913 will become the Official Insulated Drinkware brand of the PGA TOUR and PGA TOUR Champions.

As part of this partnership, fans and players alike will have access to Stanley's innovative hydration products, which are designed to cater to the needs of active lifestyles while being environmentally responsible. This initiative is a response to the growing demand for eco-friendly products in sports and recreational activities. Both organizations aim to enhance the golfing experience for fans and players through high-quality, durable drinkware that emphasizes sustainability.

Brian Oliver, Executive Vice President of Corporate Partnerships at PGA TOUR, expressed excitement about this new alliance. "We are thrilled to partner with Stanley 1913 and bring their exceptional drinkware to our athletes and fans. Their reputation as a leader in insulated drinkware aligns perfectly with our commitment to sustainability and providing our audience with high-quality experiences."

Stanley 1913 has a rich history, spanning over 110 years, and has consistently focused on reducing single-use plastics by crafting products from recycled materials, particularly stainless steel. With their Built for Life® lifetime warranty, these products promise durability and performance, reducing waste in the long run. Graham Nearn, Chief Brand Officer at Stanley 1913, stated, "Our mission is to build products that serve both performance and life. We are excited to showcase our innovative hydration products at PGA TOUR events and engage a new generation of golf enthusiasts."

The partnership will not only feature Stanley 1913 at tournaments through promotional events but also aim to integrate the brand more deeply into the golf community. By enhancing visibility through various platforms and player relationships, the brand hopes to resonate with environmentally-conscious consumers. This initiative reflects a broader trend towards sustainability in sports, catering to fans who prioritize eco-friendly products.

In addition to the sustainability aspect, the PGA TOUR continues to engage fans globally, showcasing the competition's best players and uniting communities through world-class golf events. The collaboration with Stanley 1913 is a natural fit, as it emphasizes the TOUR's intention to connect with a modern audience that values responsible consumption.

Fans can expect to see Stanley 1913 products on-site at PGA TOUR tournaments, with opportunities to purchase this premium drinkware. The combination of pro golf and high-quality, sustainable drinkware sets a benchmark not only in terms of performance but also in corporate responsibility within the sports industry.

This partnership also signifies a shift in the modern landscape of sports sponsorships, where consumer values increasingly influence corporate partnerships. It illustrates how brands can work together to foster a culture of sustainability while enhancing user experience.

Overall, the collaboration between PGA TOUR and Stanley 1913 signals a positive step forward in promoting sustainability goals in sports and sets an example for other brands to consider their impact on the environment while engaging with consumers effectively. As golf continues to gain popularity, this partnership paves the way for future initiatives focusing on sustainability, encouraging fans and players to consider their ecological footprint while enjoying the sport they love.