#Japan #Nagoya #Maru #Tsuki no Usagi #Imagawa-yaki

Introduction

Asakusa's renowned Imagawa-yaki shop, 'Tsuki no Usagi', is thrilled to announce its inaugural store opening in Nagoya at mozo Wonder City. The grand opening is scheduled for July 7, 2026. This establishment has already gained a strong reputation, attracting countless visitors at its initial locations, selling approximately 2,000 Imagawa-yaki daily, and sometimes leading to 90-minute wait times! This new shop marks Tsuki no Usagi's expansion into the Tokai region, particularly catering to Nagoya locals’ cravings for freshly baked treats.

A Taste of Tradition

What sets Tsuki no Usagi apart is its impeccable balance between sweet red bean paste and dough. The red bean paste is sourced from a time-honored factory famous for its quality, highlighted on TBS's show 'Matsuko's World'. The ingredients are made from 100% Hokkaido azuki beans, evoking a refined sweetness that honors the natural flavors of the beans.

The Imagawa-yaki is made with care in a traditional copper pot, allowing for the richness of the ingredients to shine through with each bite, ensuring a deep and satisfying flavor profile.

Commitment to Quality Ingredients

One of the unique elements of Tsuki no Usagi's recipe is their choice of sugar: Oni-Zara Sugar. Recognized for its exceptional quality, it has garnered Monde Selection gold awards for three consecutive years. Oni-Zara Sugar is made through meticulous purification, removing impurities to achieve an impressive 99.9% sucrose content. This high-purity sugar is a superior option often not found in conventional recipes, lending a crisp sweetness that enhances the overall experience.

Notably, Tsuki no Usagi prides itself on being additive-free, ensuring that customers enjoy a safe and delightful treat.

An Inviting Shopping Experience

Customers will be able to enjoy freshly made traditional sweets at mozo Wonder City, a large commercial center popular with families looking for shopping, dining, and leisure options. The welcoming atmosphere of Tsuki no Usagi is designed for convenience, encouraging shoppers to indulge in warm Imagawa-yaki as a light snack or a sweet gift for family and friends.

Both Sweet Red Bean and Custard fillings will be available throughout the year at 230 JPY (excluding tax) each. Patrons can feel free to stop by for one piece, making it the perfect option for a snack during shopping or for a thoughtful gift. Seasonal limited-time offerings will also be introduced.

Product Details

• - General Offerings:

- Sweet Red Bean: Enjoy the natural bean flavor and texture for 230 JPY (excluding tax).
- Custard: A gentle sweetness that’s easy to enjoy, priced the same at 230 JPY (excluding tax).

About the Brand

Tsuki no Usagi's concept emphasizes the comfort of Japanese sweets captured in the tagline, 'A bite that brings you a moment of peace.' Known for its fluffy dough and carefully crafted filling, the brand also leverages its unique motif—tying the Imagawa-yaki to the moon while symbolizing luck and prosperity through the 'rabbit' theme. This philosophy not only enhances its appeal but also positions the shop well for gift-giving.

Company Insights

Miyama Co., Ltd. operates with a focus on nurturing a relationship with customers through sweets that reflect tradition and modernity, crafting a brand that customers find endearing. The store in Nagoya signifies a step forward in expanding their delicious product line beyond Asakusa while maintaining an inviting atmosphere that feels familiar and warm—ideal for everyday snacking and special gifting occasions.

Store Details

• - Name: Asakusa Imagawa-yaki 'Tsuki no Usagi' mozo Wonder City Store
• - Opening Date: July 7, 2026
• - Location: Nagoya, Aichi Prefecture, mozo Wonder City, 1st Floor 'mozo Food Marché'
• - Business Hours: Aligned with facility hours.
• - Products Offered: Year-round Imagawa-yaki – Sweet Red Bean / Custard, each at 230 JPY (excluding tax), with seasonal specials available.

Conclusion

Tsuki no Usagi is committed to providing delicious, high-quality Imagawa-yaki that feels at home for the Nagoya community. The enticing treats promise an enjoyable experience, solidifying their place in the hearts of local residents as they look forward to a warm welcome on opening day.