#Japan #Tokyo #Market Trends #Gaming PC #BTO Search

Gaming PC Market Trends Report for January 2026

In January 2026, g, one of Japan's largest gaming PC and BTO search platforms run by Kidukeba LLC, released its monthly report analyzing user behavior data within its site. This report provides insights into popular specifications (GPU and CPU configurations) and price ranges, culminating in a ranking of the most sought-after products and shares by manufacturer.

Overview of the Report

• - Reporting Period: January 1, 2026 to January 31, 2026
• - Scope: Products listed on the gaming PC search site g
• - Content: Analysis of user search behavior data
• - Market Prices: Referenced from g's gaming PC market price check tool

The data focuses on relative popularity rather than actual sales figures, reflecting the browsing trends observed during the reporting period.

GPU Market Insights: RTX 5070 Takes the Lead

In the analysis of GPU trends for January 2026, the RTX 5070 emerged as the most popular GPU, edging out the RTX 5070 Ti, which fell to second place. As of February 2026, the average market price for BTO systems featuring the RTX 5070 has stabilized around 370,000 JPY, with approximately 702 models listed on the site. Furthermore, the RTX 5060 moved up to the third position, indicating a trend towards more budget-friendly GPU options following recent price adjustments by manufacturers.

Top 5 GPUs by Share

1. RTX 5070 (12GB) - 19.5%
2. RTX 5070 Ti (16GB) - 18.6%
3. RTX 5060 (8GB) - 11.5%
4. RTX 5060 Ti (16GB) - 9.6%
5. RX 9070 XT (16GB) - 6.8%

CPU Market Trends: Ryzen 7 Dominates

On the CPU front, the Ryzen 7 5700X continued its reign as the most viewed CPU, reflecting its sustained popularity. The market featured approximately 330 models equipped with this CPU as of February 2026. Unsurprisingly, Ryzen 7 processors occupied the top five rankings, indicating a strong preference for this series among users.

Top 5 CPUs by Share

1. Ryzen 7 5700X - 20.3%
2. Ryzen 7 9800X3D - 16.2%
3. Ryzen 7 7800X3D - 10.9%
4. Ryzen 7 9700X - 9.4%
5. Ryzen 7 7700 - 7.4%

Combined Configurations: Focus on Cost Performance

When looking at the combinations of GPU and CPU, the arrangement of RTX 5060 (8GB) with Ryzen 7 5700X emerged as the leading setup for January 2026. This configuration is priced around 222,000 JPY and boasts about 130 listings on g, highlighting shifts towards securing high-performance options within practical price limits.

Top 5 Configurations by Share

1. RTX 5060 (8GB) × Ryzen 7 5700X - 8.3%
2. RTX 5070 Ti (16GB) × Ryzen 7 9800X3D - 6.1%
3. RTX 5070 (12GB) × Ryzen 7 7800X3D - 4.8%
4. RTX 5070 (12GB) × Ryzen 7 5700X - 3.5%
5. RTX 5090 (32GB) × Ryzen 9 9950X3D - 3.3%

Price Ranges: Continued Interest in 200,000 JPY Segmented PCs

The report indicated that the 200,000 JPY segment of gaming PCs maintained the highest percentage of browsing interest, followed by the 300,000 JPY and 100,000 JPY categories. Despite manufacturers adjusting their pricing strategies, users appear to remain consistent in their budgeting preferences, indicating a trend toward balancing specs within similar price brackets.

Viewing Share by Price Range

• - Under 100,000 JPY - 3.2%
• - 100,000 JPY - 18.4%
• - 200,000 JPY - 29.7%
• - 300,000 JPY - 25.5%
• - 400,000 JPY - 13.6%
• - Over 500,000 JPY - 9.3%

Top 10 Popular Products in January 2026

The standout product for January was the OZgaming's Budget Model featuring Ryzen 7 5700x and RTX 5060, garnering significant attention for its cost-performance ratio, especially within mid-range configurations priced between 150,000 and 250,000 JPY.

Top 10 Products by Manufacturer Share

1. OZgaming - Budget Model Ryzen 7 5700X・RTX5060 - 3.1%
2. PC Workshop - Ryzen 7 9700X × RTX 5070 Ti - 1.6%
3. Lenovo - Legion Tower 5 30IAS10 - 1.6%
4. MDL.make - Ryzen 7 5700X × RTX 5060 - 1.5%
5. Dospara - Lightning-G AF7B Ryzen 7 7700 - 1.5%
6. OZgaming - H26series Ryzen 7 9700X・RTX 5070 - 1.5%
7. PC Workshop - Ryzen 7 9800X3D × RTX 5070 Ti - 1.4%
8. Mouse Computer - NEXTGEAR JG-A7G60 - 1.3%
9. MDL.make - Ryzen 7 5700X × RTX 5060 Ti - 1.1%
10. Lenovo - LOQ Tower 26ADR10 - 1.1%

Manufacturer Shares: PC Workshop Leads

PC Workshop maintained the top position with a 17.6% share, followed closely by Dospara and OZgaming. The interest in mid to high-end configurations such as the RTX 5070 Ti models illustrates the ongoing trends within the user community.

Top 3 Manufacturers by Share

1. PC Workshop - 17.6%
2. Dospara - 16.3%
3. OZgaming - 15.9%

Conclusion

The gaming PC market in January 2026 reflects notable trends, with a strong preference for cost-effective and high-performance models. Kidukeba LLC will continue to provide market reports to enhance the transparency of gaming PC selections and to foster a deeper understanding of the market dynamics.