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ITMedia Updates JICDAQ Certification for Digital Advertising Quality

ITMedia Inc. has announced that it has successfully renewed its quality certification from the Japan Interactive Advertising Certification Organization (JICDAQ). This certification, which focuses on two critical areas of digital advertising—"Brand Safety" and "Invalid Traffic Measures"—is essential in maintaining high standards in the digital advertising landscape.

Understanding JICDAQ

Established in March 2021, JICDAQ comprises three significant organizations within the advertising industry: the Japan Advertisers Association, the Japan Advertising Agencies Association, and the Japan Interactive Advertising Association. The purpose of JICDAQ is to set and uphold rigorous certification standards that guarantee the elimination of ad fraud and ensure the safety of brands through competent management processes within digital advertising firms.

Details of Certification Renewal

Following the guidelines set by JICDAQ, ITMedia secured its certifications in both the "Brand Safety" and "Invalid Traffic Measures" categories in September 2024. This marks a continued commitment to quality assurance, as ITMedia plans to maintain these certifications through 2026, ensuring adherence to best practices in digital advertising.

Key Areas of Certification:

• - Brand Safety
• - Invalid Traffic Measures

Business Domain:

• - Advertising Sales (Media Operator)

Verification Approach:

• - Third-party verification

Commitment to Sustainability

This certification renewal is part of ITMedia's ongoing commitment to sustainability as outlined in its core sustainability principles. The company aims to contribute significantly to both readers and customers:

1. Contributing to Readers: ITMedia strives to provide high-quality, reliable information that improves knowledge among its audience and helps bridge the information gap.
2. Contributing to Customers: The company supports its clients' business growth and societal value expansion through effective digital marketing solutions, which ultimately contributes to the development of the industry and society.

ITMedia remains dedicated to fostering a healthy development of technology, media, and marketing in its pursuit of contributing to society as a whole.

For further information about ITMedia's sustainability initiatives, visit ITMedia Sustainability.

About ITMedia Inc.

ITMedia Inc. specializes in internet-based media, covering fields such as IT, business, manufacturing, and consumer-related topics. The company operates several widely respected media platforms, including the comprehensive IT information portal "ITmedia," the problem-solving media platform for IT experts "@IT," the manufacturing information portal "MONOist," and the trend-focused media outlet "Netorabo." With an impressive reach of 350 million monthly page views and 60 million unique browsers, ITMedia reliably delivers timely and accurate information tailored to the needs of its diverse audience.

Stock Code: 2148 (Tokyo Stock Exchange Prime Market)
Learn more at ITMedia Corporate.