Vans Launches Second 'Off The Wall' Campaign with K-Pop Sensation CORTIS
Vans, the renowned action sports footwear and apparel brand, is set to launch the second installment of its highly-anticipated 'Off The Wall' campaign on April 2, 2026. This campaign aims to break the traditional boundaries of fashion and celebrates the ethos of being true to oneself, embodying the brand's iconic slogan, 'Off The Wall.' This year, they have enlisted the dynamic K-Pop group CORTIS, a next-generation boy band that has taken the world by storm.
CORTIS, consisting of five talented members—MARTIN, JAMES, JUHOON, SEONGHYEON, and KEONHO—made their debut in August 2025 under the management of BIGHIT MUSIC, quickly establishing themselves as a global sensation. Their first EP, 'COLOR OUTSIDE THE LINES,' released on September 8, earned a remarkable 15th position on the Billboard 200 chart, signaling their meteoric rise in the music industry. The group is known for its blend of innovative sound and captivating choreography, with the members taking the helm in crafting their music, dance moves, and visual presentations.
Reflecting their core message, this campaign features CORTIS in a creative capacity, allowing them to express their individual styles while resonating with the campaign's theme of authenticity. The visuals promise a vibrant presentation, showcasing the recently launched Authentic Checkerboard Collection along with new retro-inspired two-tone colorways that will be available from April 2. Additionally, there is a special ABC-MART exclusive model that features elegant suede materials and braided side panel details, set to generate excitement among fans and fashion enthusiasts.
A unique promotional offer accompanies the campaign's launch: customers who purchase Authentic footwear from participating Vans and ABC-MART stores will receive limited-edition gifts, including an 'Authentic Luggage Tag' and a 'Strap Keychain,' while supplies last. This initiative emphasizes the fusion of Vans' heritage with modern creativity, inviting fans to embrace their own styles alongside the ascending trendsetters from CORTIS.
The group name, CORTIS, cleverly derives from 'COLOR OUTSIDE THE LINES'—an embodiment of their philosophy to transcend societal expectations and think creatively. As they gear up for the release of their second EP, 'GREENGREEN,' set for May 4, 2026, their influence continues to grow. Notably, they have previously headlined the NBA All-Star 2026's Crossover Concert Series, making history as the first K-Pop act to lead such an event.
Vans has long been synonymous with a spirit of freedom and nonconformity since its inception in 1966. With a presence in over 100 countries and territories, the brand is committed to fostering creativity in action sports, art, music, and street culture. The new campaign with CORTIS enhances this legacy, encouraging individuals to express their true selves and pursue their passions unencumbered by convention. As Vans continues to innovate, the collaboration with CORTIS highlights a promising new chapter for both the brand and the rising stars of K-Pop.
Discover the full range of products associated with the 'Off The Wall' campaign and join Vans in celebrating creativity and self-expression. For more details, visit the official Vans website or follow them on social media to stay updated on the latest offerings and events.
Vans, 'Off The Wall' Since ‘66
Catch the campaign here: Vans Official Site
Instagram: @vansjapan
CORTIS, consisting of five talented members—MARTIN, JAMES, JUHOON, SEONGHYEON, and KEONHO—made their debut in August 2025 under the management of BIGHIT MUSIC, quickly establishing themselves as a global sensation. Their first EP, 'COLOR OUTSIDE THE LINES,' released on September 8, earned a remarkable 15th position on the Billboard 200 chart, signaling their meteoric rise in the music industry. The group is known for its blend of innovative sound and captivating choreography, with the members taking the helm in crafting their music, dance moves, and visual presentations.
Reflecting their core message, this campaign features CORTIS in a creative capacity, allowing them to express their individual styles while resonating with the campaign's theme of authenticity. The visuals promise a vibrant presentation, showcasing the recently launched Authentic Checkerboard Collection along with new retro-inspired two-tone colorways that will be available from April 2. Additionally, there is a special ABC-MART exclusive model that features elegant suede materials and braided side panel details, set to generate excitement among fans and fashion enthusiasts.
A unique promotional offer accompanies the campaign's launch: customers who purchase Authentic footwear from participating Vans and ABC-MART stores will receive limited-edition gifts, including an 'Authentic Luggage Tag' and a 'Strap Keychain,' while supplies last. This initiative emphasizes the fusion of Vans' heritage with modern creativity, inviting fans to embrace their own styles alongside the ascending trendsetters from CORTIS.
The group name, CORTIS, cleverly derives from 'COLOR OUTSIDE THE LINES'—an embodiment of their philosophy to transcend societal expectations and think creatively. As they gear up for the release of their second EP, 'GREENGREEN,' set for May 4, 2026, their influence continues to grow. Notably, they have previously headlined the NBA All-Star 2026's Crossover Concert Series, making history as the first K-Pop act to lead such an event.
Vans has long been synonymous with a spirit of freedom and nonconformity since its inception in 1966. With a presence in over 100 countries and territories, the brand is committed to fostering creativity in action sports, art, music, and street culture. The new campaign with CORTIS enhances this legacy, encouraging individuals to express their true selves and pursue their passions unencumbered by convention. As Vans continues to innovate, the collaboration with CORTIS highlights a promising new chapter for both the brand and the rising stars of K-Pop.
Discover the full range of products associated with the 'Off The Wall' campaign and join Vans in celebrating creativity and self-expression. For more details, visit the official Vans website or follow them on social media to stay updated on the latest offerings and events.
Vans, 'Off The Wall' Since ‘66
Catch the campaign here: Vans Official Site
Instagram: @vansjapan
Topics Consumer Products & Retail）
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