Anytime France Expands Its Footprint by Acquiring INTERVAL Sport Fitness Group

Anytime France Expands Its Network

In a recent development, Anytime France has taken a significant step in strengthening its foothold in the fitness market by acquiring INTERVAL Sport Fitness Group. This strategic acquisition will transition ten locations from INTERVAL Sport into fully-fledged Anytime Fitness clubs, enhancing the brand's presence across France.

Anytime France, a crucial franchisee for Anytime Fitness, currently boasts three clubs situated in key areas, including Île-de-France (Paris), Auvergne-Rhône-Alpes, and Provence-Alpes-Côte d'Azur. With this acquisition, the company is set to welcome 14,000 new members and 23 new team members into its fitness family, thereby expanding its community, expertise, and offerings.

Growth in the Fitness Sector

According to Sander van den Born, the International Director of Purpose Brands, the Anytime Fitness brand is experiencing remarkable growth. The announcement of this acquisition comes on the heels of the opening of their 6,000th gym worldwide, with plans to launch an additional 500 clubs globally within the year. He stated, "The trends in Europe now favor strength training and recovery methodologies, and expanding in France feels like a logical next step for our brand."

The growth strategy focuses on building a robust operational framework supported by local partners who understand the community's needs. This model has proven successful on a global scale, and the Anytime France team is envisioned as an ideal partner to facilitate this expansion.

Benoit Hanssen and Matt Burgess, owners of Anytime France, expressed enthusiasm about incorporating INTERVAL Sport gyms into their network. Hanssen remarked, "Our goal is to ensure that these new locations provide the same personalized and high-quality experience that our current members have come to enjoy."

Community-Centric Approach

Stacy Anderson, Global Brand President of Anytime Fitness, commented on the acquisition stating that it aligns perfectly with their vision of community-driven growth. "We are excited to incorporate strong local operators like Anytime France into new markets. This expansion to ten additional locations reflects our commitment to diversifying our fitness offerings while adhering to our global standards," Anderson said. She highlighted that responding to local needs without compromising the brand's commitment is essential in their overall growth strategy.

Future Implications

This acquisition signifies a considerable milestone for Anytime Fitness as it continues to affirm its position as a leader in the global fitness industry. The brand, recognized for its customer-centered approach, provides personalized training and nutrition guidance, ensuring members have access to valuable resources and support.

With over 5.6 million members across 40 countries, Anytime Fitness remains committed to helping individuals achieve their fitness goals at competitive prices. The gyms operate 24/7, allowing members round-the-clock access to facilities across the globe.

By integrating INTERVAL Sport into its network, Anytime Fitness strengthens its commitment to community-focused fitness solutions, promoting well-being and connectivity in France.

For more details on membership and franchise opportunities, visit anytimefitness.com.

Conclusion

In conclusion, the acquisition of INTERVAL Sport Fitness Group by Anytime France exemplifies an innovative approach to expanding the brand’s reach while maintaining a community-centric focus. As the demand for fitness continues to rise, Anytime Fitness is poised to meet this need, further solidifying its status as a preferred choice for fitness enthusiasts in France and around the globe.